1. Discover how to generate client referrals without asking, paying, or manipulating—Stacey’s method is 100% natural.
2. Learn how to identify your “low hanging fruit” – people already primed to refer you.
3. Hear why “doing great work” doesn’t always lead to referrals—and what to do about it.
4. Get two powerful productivity tips to get more done with less stress.
5. Tap into the science of how trust and behavioral economics can grow your business.

Stacey's Valuable Free Resource (VFR):

https://staceybrownrandall.com/science

Stacey Brown Randall shares her groundbreaking “Referrals Without Asking” framework for generating client referrals naturally - no scripts, no awkward asks, no incentives. Learn how to tap into the science of trust, boost productivity, and unlock your hidden referral network in just 7 minutes.

02:36 Ideal Client: Stacey helps expert-based small business owners—like attorneys, designers, and consultants—who want more referrals but hate pushy sales tactics.
03:22 Problem Solved: She teaches how to get more referrals using a science-backed, no-ask method that avoids awkward networking and relationship strain.
04:28 Valuable Free Action (VFA): Identify your “existing referral sources”—those who’ve referred you before—as the easiest way to start generating more referrals today.
05:53 Valuable Productive Action (VPA): Shrink your work container for sharper focus and protect one “plow-through” day each week for deep work without distractions.
08:06 Bonus Material
11:15 Valuable Free Resource (VFR): Watch her 7-minute video on the science behind referrals

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator and author of the GetResultsology system and a dedicated accountability coach. My mission is to empower solopreneurs to unlock their true potential, boost their income, and achieve extraordinary success by maximizing productivity, streamlining their businesses, and aligning their goals with their authentic vision and purpose.

If you're ready to turn ambition into action and transform your goals into reality, you're in exactly the right place.

And speaking of being in exactly the right place, I am delighted to welcome our guest expert today, Stacey Brown Randall. Stacey is an award winning author, host of the roadmap to referrals podcast, and expert in generating business referrals naturally. No asking, incentives, or manipulation required.

Her books include Generating Business Referrals Without Asking, and the upcoming The Referable Client Experience coming out in October 2025.

Stacey has been featured in Entrepreneur, Forbes, Investors Business Daily, and more. She holds a master's in organizational communication and is married with three children. 

Stacey, welcome to GoalBusters!

STACEY
Thank you so much for having me. I'm delighted to be here.

ROBIN
I'm delighted you're here too. Just back from your vacation too. What a what a harsh start to the to the week.

STACEY
No. This is a nice and easy start. You're asking the questions. Right? I don't have to come up with them myself.

ROBIN
That is true. That is true. What part of the world are you in, Stacey?

STACEY
So I am in the States. I'm in Charlotte, North Carolina.

ROBIN
Oh, lovely. Most part of the world, I mean, very I think it's quite green there, isn't it?

STACEY
Quite green? And this time of year, quite hot.

ROBIN
Yes. Indeed. Yes. We established that earlier with the conversation we had before the call about air conditioning. Alright. I'm waffling on. Shall we do the questions?

STACEY
Let's do it.

ROBIN
Alright. Let's get the clock up on the screen, and there it goes. Stacy, could you tell me, please, who is your ideal client?

02:36 STACEY – Ideal Client
Yeah. So I work with small business owners. Sometimes I say the smaller, the better. They're typically what I call expert based business owners, which means they're good at doing something. So they're a great attorney or they're a great interior designer or they're a great marketing consultant, and then they decide, now I wanna also start a business, which means they then have to figure out how to get clients, and that leads them to figuring out sales. And then they find me because they want something that doesn't feel as awkward as some of the sales tactics that are out there.

So I work with those expert based business owners, that really are referral worthy. They just need to figure out how to how to receive them.

ROBIN
Oh, referral worthy. That's a new term I haven't heard before. I like that. Gonna pinch that one. Alright. So what exactly is the problem that you solved?

03:22 STACEY – Problem Solved
So I teach business owners how to increase the number of referrals they receive. So this is referrals, meaning a new prospective client. And I teach my clients how to do that. I'm kind of a contrarian in the referral space.

Most people will teach you that you need to ask or compensate or take advantage of reciprocity, and I teach a strategy. It's called my Referrals Without Asking Methodology. The framework and methodology and philosophy are based around how to generate referrals naturally. So you're not asking, you're not manipulating, you're not incentivizing, and you're not wasting a lot of time running around some bunch of networking events trying to meet people all the time so they'll remember you.

We use the science of referrals to really be able to generate referrals in an easier way.

ROBIN
Yes. And as everybody that understands marketing knows referrals, marketing is without doubt the most powerful form of marketing. That's my opinion, but that's what I found too.

STACEY
Well, I agree with you. I think your opinion is right.

ROBIN
Yes. Of course you do. Yeah. Absolutely. Well done. Alright. So what is one valuable free action that the audience can implement that will help them with this?

04:28 STACEY – Valuable Free Action (VFA)
Yeah. So I always find that when people come to me and they're like, hey. I need to get more referrals. I'm like, you're probably sitting on referrals you don't even know you have or that you have, but you're not paying attention to them in the right way.

So your lowest hanging fruit and the easiest thing for any business owner to do is to start what we call identifying your who. And your who is specifically people who have referred you. They're either referring you now or they've done it in the past. So we refer to those as existing referral sources.

So the ability to identify who are the people who refer prospects to me that may or may not turn into a client, doesn't matter. Right? But who are those people? And having that list in black and white is truly your business's low hanging fruit.

It is your list of gold knowing who's already receiving you makes it much easier to put a plan in place to start receiving more referrals from those folks before you turn your attention to try to get new people to start referring you. It's so much easier to get someone who's already referred to do it again before you get someone new to refer you for the first time. So always start by identifying your who and that's your existing referral sources.

ROBIN
Yep. Totally right. Absolutely right. I don't you don't need me to tell you that, but I know I know you're right. So now that we have a better understanding of what you do, let's dive into GoalBusting, which is focusing on how to maximize productive time to achieve business goals. Stacey, could you share any tips or advice for someone looking to improve their productivity habits?

05:53 STACEY – Valuable Productive Action (VPA)
Yeah. I love this question. I used to be a productivity a certified productivity coach. I haven't done that in many, many years.

So I still deploy a lot of the same tactics in my own business that I used to teach my clients. I don't get to talk about this as much, so I really appreciate this question, and the focus of your entire podcast being on this. I have two that I think are huge. The first one is what I call shrink the container.

Anytime you can shrink the amount of time you give yourself to either work in a day or to get a project done, you will have better results and actually staying focused. Right? So the most dangerous word I believe when it comes to trying to be protect productive is ‘later’.

I'll do that later because later just gives you an excuse and later is, like, in two hours and two days and twenty two days and twenty two months. Like, it just kind of but we start kicking that task. Right? That task that key end down the road with that task. And so when you can shrink the container, like, hey. I end every day at two, and you are sticking to that and you're not like two becomes, like, three thirty every day. But when you say it's two, it forces you to focus better and to get into a better flow so you can get more work done.

The other tip that I would give is about really protecting one day a week just for whatever you need it to be about. Whether that is…. so I usually use Mondays is what I refer to as my plow days, which is not a very polite terminology, but for me, it's just I just plow through work.

 Like, my assistant knows we don't book anything on that day other than her and IT meeting, and we just I like, the emails are usually the heaviest from me on that day because I am just plowing through work because I know Tuesday, Wednesday, Thursday, I'm gonna have calls. I'm gonna be meeting with clients. I'm gonna be doing podcast interviews. I'm a do my own podcast recordings, recording videos, whatever it is. All the other work is gonna happen Tuesday through Thursday.

And so for me, on Mondays, it's all about, here's what I'm going to accomplish, and I protect that day.

ROBIN
Absolutely. Brilliant. Yeah. I love that. And I'll do it later, or I'll do it tomorrow is the famous procrastinators mantra.

Absolutely. Okay. So I could probably stop and talk to you about that all day, but we've only got one and a half minutes left. So I need to ask you, what should I have asked you today, Stacey, that I didn't and your answer, please?

08:06 STACEY – Bonus Material
Well, I mean, truly, there are so many things we could continue to talk about from a productivity perspective and a referral perspective, but I think the one thing I want your audience to take away from this conversation is really understanding if they've been taught that negative, tired, old school traditional advice about referrals, like, I have to ask, and I have to have a script to how to ask, and I've gotta ask everybody, and that's gonna be the trigger for people to refer me or paying them or whatever it is, those old school tactics that when you hear them, they just hit your gut as wrong.

You're like, that's not how I wanna show up. That's not how I wanna be seen in the marketplace or seen by my colleagues. In that moment, I just want people to understand that there's actually a framework. We call it the referrals without asking framework that's based on the science behind how referrals actually work and it has it does with the brain science, psychology of trust, the dynamics of social networks, and then also behavioral economics.

Like, there is science behind what I teach my clients to understand that you can generate referrals, do it in a way that's gonna work, but it's also gonna respect your relationships because I think that's one thing people worry about when they're trying to generate referrals and they've been told they have to ask is damaging relationships. And a lot of times when you are asking or paying people for referrals, you are damaging that relationship even if you don't know it or see it. And so understanding the science behind referrals is the key to being able to generate them, sometimes double, triple, quadruple the amount that you've ever received before and really knowing there's science behind it, and that's why it works.

ROBIN
Yes. And I'm alright in saying that the part of the science is you're really tapping into the fact that happy customers really want to be able to refer.

STACEY
So, you know, it's interesting, and this is actually what my second book, the Referral Client Experience, will address when it comes out in October. Most people think if I do great work, then I'm worthy of referrals and I should get referrals, but then you don't. And you're like, does that mean I'm not doing great work? And you're like, no.

What actually what the science tells us is, thinking you're amazing and being willing to hire you again doesn't, like, jump the gap to people also then thinking about referring you to other people. There are things you have to do to bridge the gap so that people who do adore working with you and love working with you will actually start to see opportunities to refer to you. So I always tell folks, like, if you do great work and you don't get a lot of referrals, there's nothing wrong with you. It doesn't mean you don't do great work.

It means that you haven't yet really had your clients start thinking about the whole idea of referring you. And how we do that is through our language, and it's never by asking or compensating or anything like that. We do it from a place of gratitude.

ROBIN
Yes. Exactly. And, also, I'm sorry. I slipped in an extra question there, but I really wanted to tap into your expertise.

STACEY
Yes. 

ROBIN
And I thought that was and I thought it was very worthwhile as well. Alright. But speaking of worthwhile, how can people get in touch with you?

And is there, like, a valuable free resource they can get from you? Which I always say is a cheeky question, but it's not really. I'm asking you how can they get a taste of what you do so they can start building that relationship with you and finding out more about whether your offer is something that's a good fit for them.

11:15 STACEY – Valuable Free Resource (VFR)
Yeah. Well, like most businesses that works across the globe, there's lots of ways you can kinda, like, get a taste of what I do. If you're a podcast listener because you're listening to this podcast, of course, my podcast, you can add it to your list of, podcasts that you subscribe to. It's referrals without oh, sorry.

Roadmap to Referrals. My YouTube channel is referrals without asking. So if you like videos over podcasting, that's fine. You know, I have a book out.

I'll have another book coming out if you like to read. Of course, if you go to my website, staceybrownrandall.com, and Stacey is spelled with an e. If you go to my website, there is a ton of resources. There's articles that you can read.

There's more information on how I kinda created my methodology.

But I think the best place for your audience to get started is to dig in more of the science piece of the science behind referrals. Because at the end of the day, that's what people understand as, okay. Now I can start to see how what Stacey would teach me will actually work, and I'll enjoy it, and it'll respect my relationships. That's the first hurdle people have to get over is, am I gonna damage relationships or not following this methodology that Stacey's teaching? So if you wanna work out just like a seven minute video, I break down quite science of referrals. And you just go to staceybrownrandall.com/science, and you can put in your name and your email, and it'll send you a link to that video that you can watch.

ROBIN
Perfect. Absolutely perfect. Thank you so much. Stacey, it's been a pleasure. I I feel a kindred spirit in terms of marketing.

I love what you're doing. I know it works. I know it works well, and it's lovely to hear someone that really understands it a lot better than I do, to be fair. But it's lovely.

And it's been an absolute pleasure and a joy listening to you today. Thank you for doing this, Stacey.

STACEY
Well, thank you so much for having me. I appreciate the opportunity.

ROBIN
You're very welcome. Though, that's it. That's the end of our podcast today. So remember, everybody, keep goal busting. Make your future self proud.

OUTRO
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And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is the creator of GetResultsology®: The Science of Getting Stuff Done!, a research-backed system that helps solopreneurs beat procrastination, build momentum, and follow through on what matters most.

Robin was one of a small, invitation-only group selected for an intensive life-coach programme taught by Tony Robbins* and his faculty in 2001. The training was meant to prepare them for roles at his organisation in San Diego, but when that opportunity changed Robin stayed in the UK, launched his own life-coaching practice, and later stepped back to raise his two young sons.

Known to clients today as The Procrastination Slayer, Robin had a face-palm moment in 2019 when he realised it had taken him ten years to finish a six-year degree. That wake-up call launched his mission to master procrastination.

During the Covid lockdowns in 2020 he discovered that researchers had published more than 900 studies on procrastination in a single decade and pulled the most practical lessons from the strongest research and leading books to shape his momentum formula:

Do it today, Profit tomorrow, Repeat.

Peer-reviewed research from the Dominican University of California shows that working with an accountability partner can raise goal-achievement rates by up to 33 percent, a finding woven into every GetResultsology® plan.

Robin hosts The GoalBusters Podcast, now past 100 episodes, where he talks with fellow solopreneurs and uncovers the real-world productivity tactics behind their success.

From South Devon, England, he coaches clients worldwide, helping solopreneurs, creatives, and other no-boss professionals turn scattered effort into consistent progress and profit.

Want an engaging guest who sparks action or an accountability coach who keeps you on track? Book Robin for your show or request coaching details.

*Tony Robbins and Robbins Research International are not affiliated with, and do not endorse, GetResultsology® or its services.

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