1. Discover why most AI-generated content falls flat—and what to do instead.
2. Learn how to build your own custom GPT that actually knows your brand.
3. Find out why content creation doesn’t have to be overwhelming or ad hoc.
4. Get practical, scalable systems that save time while boosting impact.
5. Access a free 7-day email course to set up your brand AI right away.

Poulomi's Valuable Free Resource (VFR):

https://contentsystems.weignitegrowth.com/email-training/

Struggling with generic AI content? Brand strategist Poulomi Basu reveals how to train a custom GPT to reflect your voice, convert leads, and save time. She shares her proven brand AI content system to help founders scale strategic content—without burnout. A true masterclass in just 7 minutes.

02:45 Ideal Client: Solo founders in expert/service-based businesses who create or want to create content using AI.
03:35 Problem Solved: The overwhelm of using generic AI content that lacks strategy and fails to convert.
04:40 Valuable Free Action (VFA): Set up and train a custom GPT on your brand, content strategy, and workflows to automate quality content creation.
07:54 Valuable Productive Action (VPA): Use systems + AI to streamline content creation; create when your energy is high for best results.
09:45 Bonus Material
11:05 Valuable Free Resource (VFR): A 7-day free training course with templates, prompts, and access to a supportive community.

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator and author of the GetResultsology system and a dedicated accountability coach. My mission is to empower solopreneurs to unlock their true potential, boost their income, and achieve extraordinary success by maximizing productivity, streamlining their businesses, and aligning their goals with their authentic vision and purpose.

If you're ready to turn ambition into action and transform your goals into reality, you're in exactly the right place.

And speaking of being in exactly the right place, I'm delighted to welcome today, Poulomi Basu. Poulomi is a brand and content strategist turned solo founder and the creator of the brand AI content system, a signature framework that helps founders create strategic, high converting content that reflects their brand.

With seventeen plus years of experience working with both small businesses and global brands like L'Oreal and Unilever, plus two years deep in the world of AI content creation, Loomi knows exactly how overwhelming content can be when you're also running a business.
Her mission is to help founders train AI to create and scale on brand content consistently without burnout.

So if you felt stuck with content or frustrated by generic AI output, this conversation is going to be for you.

Poulomi, welcome to GoalBusters.

POULOMI
Thank you so much, and thanks for having me here.

ROBIN
You're very welcome. And whereabouts in the world are you, Poulomi?

Right now, I'm based in the Netherlands in a town in a city called Maastricht.

ROBIN
Oh, fantastic. Yes. I think we've heard of Maastricht. It's famous rich treaty over here, isn't it?

I'm sure it's famous for plenty of other things as well. Okay. Shall we do the questions?

POULOMI
Of course.

ROBIN
Alright. Let's get the clock up on the screen, and we'll get started.

And there it goes. Poulomi, could you please tell us, please, who is your ideal client?

02:45 POULOMI – Ideal Client
So I mostly work with founders who have expert or service based businesses. So accountants, coaches, designers, lawyers, you know, insurance professionals. But I get more specific in that where they are actually creating content for their business or they want to create content.

And most likely, they are using some kind of AI tool to create it because that's in today's world, that's, like, the easiest place to start. Ask ChatGPT what to write, and it gives you something. But it's not very strategic. It's very ad hoc, and they need some help, you know, creating content in a very structured and systematic way to grow their business.

ROBIN
Okay. That's very clear and very interesting to hear too. So you've already alluded to it in some detail, but could you go a little bit more into the problem that you solve, please?

Please?

03:35 POULOMI – Problem Solved
Yes.

So, you know, so most of us, solo founders, we are running our businesses. We are creating content. And when we want to create something, we if you don't know what to write and we stare at a blank page, we just go to ChatGPT, put in some random prompt. It gives a random idea, and you get a generic output.

Right? But then they think, oh, this is not converting. This is not working. This is getting nowhere, and they either leave or they get burnt out and overwhelmed.

Right? So and that is where this, you know, my solution comes in, like, my brand AI content system, which helps them solve that. So you get content that's strategic, authentic, tied to your offers, and it's also fast to create because that is the, you know, the how do you say it? The golden, the trinity. You know? That's what you need to to make content work for your business because you're not just creating for the heck of it. You wanted to getting leads and sales. Right?

ROBIN
Absolutely. Yeah. Definitely. Absolutely right. So, Poulomi, what is one valuable free action that the audience can implement that will help them to solve these problems?

04:40 POULOMI – Valuable Free Action (VFA)
So this is where the crux of my system lies. Okay? So this is where I call it the brand content system where you set up a custom GPT. So don't generate ChatGPT. Set up a custom GPT or Claude project that you're using and train it. Train it. Train it. Train it.

There are three things that you can train it on. First of all is your brand, which includes your offer, your positioning, your story, your, audience. What are your audience's challenges? How can you solve those challenges?

So that's everything about your brand. People think brand is tone of voice, but it's not just that. Right? Brand is so much more than that.
Secondly, is give it a conversion driven strategy.

So what does your funnel look like? What does your content pillars look like? What kind of ideas are you gonna have? What are your call to actions?

So that when this custom GPT creates content for you, it considers your output. Sorry. It considers your brand, and it considers your content strategy and your offer. And it blends them together to make you, you know, show up as a perfect solution for the problem that they're having, and then tell them what are you gonna do next.

Guide them to your free resource. Ask them to contact you for a consultation. So it pre-packages everything and gives it to you so you don't have to do that.

And the third is give it workflows.

So in my content system, I have prebuilt workflows that is included in the custom GPT. So how do you create a LinkedIn post? How do you create an email template? How do you create a YouTube script?

Everything is there. So you just go and say write a LinkedIn post, it will know exactly what to do. So you don't have to sit and edit and edit and rewrite and create from scratch every single time.

So first thing first, set up a custom GPT, tell it what to do, and then on an over, you know, ongoing, basis, keep training it.

Keep giving it feedback. Keep getting giving it to your finished post, to your finished content, and, you know, tell it why this is better. Right? I also have feedback loops built in so that before it gives you the content, ChatGPT itself will go and check if it has followed every single one of your criteria, and only then it will give you the output.

Because when you create a system like that, not just create content with ChatGPT, but you create a system like that, and then it reduces so much of your hours, and you actually can get content that works for your business.

ROBIN
Woah. Okay. You didn't just answer that question. You just gave us a master class. That was fantastic.

Thank you. I was hanging on every word there. As I explained to you before the call, I'm right where I need to be in terms of looking at content creation, and you've just given me so much information and powerful information for our audience. Thank you so much.

So now that now that we have a better understanding of what you do, a much better understanding or a little a little bit about what you do, let's dive into GoalBusting, which is focusing on how to maximize productive time to achieve business goals. So, Poulomi, could you share any tips or advice for someone looking to improve their productivity habits? And I have a suspicion it might have something to do with AI.

07:54 POULOMI – Valuable Productive Action (VPA)
Yes. And systems.

Because that's the thing. You know? When solo founders, we are wearing so many different hats. Right?

We are doing admin. We are doing content. We are running our business. We're talking to our clients.

Yes. We can get some help, you know, on and off over there. But mostly, a lot of founders do a lot of things themselves. So if you build systems for everything, then your work becomes so much more streamlined.

And use AI to do that. AI is really, I think most of us are just scratching the surface. I think we are I'm like, I know AI, but I don't even know ten percent of a lot of what other people know, and a lot of what AI is capable of. Right?

So you really go into the, you know, deep trenches in your custom GPT, talk to your AI, tell it to help you where you need, and create a system for you and stick to it. You know, a system doesn't have to be very complicated. It could also be, you know, have a lot of templates that, you know, AI can refer to. It has a lot of examples.

It does a lot of, you know, prebuilt tasks. So just to streamline everything. And the other thing that I have, I know you asked me for one, but I think the other thing is go with your energy. And I'm a very spiritual person.

And for me, it's like when I'm tired, when I'm exhausted, that's not the right time to create content because then you're just gonna be just in despair because it's not getting there and you don't know what to write and just leave it. You know? When you're feeling charged up and you had a client conversation and you're feeling motivated, that's when you sit down, work with your AI in half an hour, get the get the things that you need, get the content that you need or any other processes as well. This is what helps me and works for me every time.

I even use AI as my business coach.

ROBIN
Yeah. Absolutely. Okay. Well, we're nearly out of time, but I'm not gonna let you go. I because I've still got one question left. And that is, could I ask you, please, what should I have asked you today that I didn't, Poulomi? And what's your answer, please?

09:45 POULOMI – Bonus Material
What is the difference between a generic ChatGPT and a custom brand AI?

Because when you write with ChatGPT, you would think that it's kind of close to what it is. But one thing that people don't know is that ChatGPT does not remember between chats.

Right? It kind of seems like it does, but it does not retain the memory. So but a brand AI will. Right? And that is the biggest differentiator because that is long term. Otherwise, ChatGPT is short term.

ROBIN
Fantastic. Wow. I I'm really glad I asked you that because I didn't know the difference in it, and I feel like I do now. At least I know how to find out more about it.

Let me that's been amazing. I didn't I I meant it when I said you're delivering a master class there. It's gonna be fun transcribing this. I think it's gonna be pages and pages and pages and pages and pages of words to go through.

So that'll be fun.

POULOMI
Use AI.

ROBIN
Use AI. Well, yeah. We start there, but we still have to check it. We still have to check it. And don't get me started on em dashes I cannot stand em dashes.

POULOMI
Oh I have no problem with em dashes.

ROBIN
I can't stand them. Alright. So, Poulomi, really important final question which is not one of the five but it's always a question I ask which is how can people reach you? And, also, is there, like, a valuable free resource they could get from you as well? Because I want people to be able to connect with you properly and get a taste of what you do.

11:05 POULOMI – Valuable Free Resource (VFR)
Sure. So you can reach me in many different ways. You know, I'm a content strategist, so I am present everywhere. I have a YouTube channel.

I am there on LinkedIn. I have a website. I'm on X. I'm not very, you know, focused on X, but definitely on LinkedIn because I share a lot of content about how you can create your own brand AI and how you can create content.

And also, yes, in terms of a free resource because I know this concept is not so easy for everyone to grasp and implement, I have a seven day training course. It's completely free, so you can sign up for that. And it also gives you free access to my school community where I have all the resources that you might need to implement to set up and implement and train your AI. So you have templates and prompts and workflows. Everything is free, but you just take and you copy paste, and you will have it go up and running. Right now, it's free. It's not gonna be free forever, but right now, it's free, but the email training will stay free.

https://contentsystems.weignitegrowth.com/email-training/

ROBIN
Fantastic. I'll see you there in about ten minutes.

And I'm not I'm not even joking. That's definitely where I'm going right after this call. Poulomi, that's been amazing. I'm genuinely thrilled to meet you and the content you've delivered right on topic, very topical, of course.

And I'll just add my own point, which is that I've gradually become more aware of AI in terms of how I can use it in my own business only in the last few months. It has saved me so many hundreds, thousands of hours of work that I would otherwise be facing or have tried to get done. And I know I've only just scratched the surface. You've already revealed to me today in just seven minutes so many things that I need to look into and and improve with.

So, Poulomi, that really has been a master class. Thank you so much for doing goal busters today.

POULOMI
Thank you for having me. It was a pleasure chatting with you.

ROBIN
Thank you, and bye bye.

POULOMI
Bye bye. Have a nice day.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
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And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

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Robin J. Emdon is the creator of GetResultsology®, The Science of Getting Stuff Done!, a practical system that helps self-starters overcome procrastination, build momentum and follow through on what matters.

Known as The Procrastination Slayer and The Momentum Architect, Robin supports solopreneurs, creatives and no-boss professionals across the full spectrum of productivity challenges. Whether someone is stuck at the starting line or simply wants to move faster with more focus, his work helps turn scattered effort into consistent progress.

Robin began his career in his family’s retail business before training as a life coach in California in 2001. Although he has always been based in South Devon, coaching took a back seat while he raised his two sons as a full-time single dad. The desire to help others never went away. In 2019, a personal turning point revealed just how much procrastination had been limiting his own progress. It had taken him ten years to complete a home-based degree designed to take six.

When the lockdowns began in 2020, Robin immersed himself in the best thinking in neuroscience, behavioural psychology and productivity. From that deep learning, he developed GetResultsology®, built around what he now calls his momentum formula:

Do it today – Profit tomorrow: Repeat!

The formula is easy to remember but harder to live by without the right structure. GetResultsology® helps close that gap by turning daily effort into consistent, meaningful progress that leads to profit, growth and life-changing outcomes.

Still based in South Devon, on England’s scenic southwest coast, Robin now works with clients around the world. From his quiet corner by the sea, he helps people stay focused, take action and get results that truly move the needle.

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