1. Nicole explains why selling less can actually help you close more.
2. She shares how to lead sales conversations with connection, not pressure.
3. Discover how to overcome the fear of rejection — without becoming pushy.
4. Learn the mindset shift that turns awkward pitches into aligned decisions.
5. Grab Nicole’s 9-step discovery call template to convert more conversations into clients.

Nicole's Valuable Free Resource (VFR):

https://thenicolecramer.ck.page/framework

Nicole Cramer helps professionals master sales through human connection, not pressure. In just 7 minutes, she unpacks how to lead confident conversations, overcome rejection, and stop ‘selling’ — while still closing more. Plus, she shares her free 9-step sales call framework that’s helped thousands convert with confidence.

02:30 Ideal Client: Service-led professionals who value people over pressure — they want to sell with connection, not pushiness.

03:20 Problem Solved: Nicole helps people overcome fear of rejection and learn exactly what to say to create outcomes with integrity.

04:10 Valuable Free Action (VPA): Stop selling — instead, help people make informed buying decisions based on genuine need and alignment.

05:45 Valuable Productive Action (VPA): Embrace your limitations. Focus on what matters most rather than chasing a perfect to-do list.

08:10 Bonus Material: Sales success is built on failure, transparency and growth. Nicole shares how vulnerability fuels authentic leadership.

10:10 Valuable Free Resource (VFR): Nicole’s free Discovery Call Template gives you 9 proven steps to convert more conversations into clients

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello everyone. My name is Robin J. Emdon and I'm an accountability coach and the author of Get Resultsology® - The Science of Getting Stuff Done! I work with people who run their own business, no boss, distractions everywhere and never enough hours in the day.
Together we cut through the noise, sharpen their focus and follow through on the big ideas that actually move the needle. That's what I call the momentum formula.

Do it today, profit tomorrow and repeat!

So if that's the kind of breakthrough that you are looking for, then you're in exactly the right place. 

And speaking of being in exactly the right place, I am delighted to welcome our guest expert today, Nicole Cramer. 

Nicole is a sales conversation coach, keynote speaker and an Exactly What to Say certified guide who works with professionals to master their sales conversations through connection, psychology and leadership. A former number one Fortune 500 salesperson, Nicole now teaches sales psychology, strategic communication and human connection to help clients sell with integrity, influence with purpose, and lead themselves to bigger opportunities all through the power of self-leadership. 

I'm really looking forward to this. 

Nicole, welcome to Goalbusters!

NICOLE
Thank you, Robin. I'm excited to be here.

ROBIN
I'm excited you are to be too. I really am. Whereabouts in the world are you, Nicole?

NICOLE
I am in Ohio currently in the United States.

ROBIN
Oh, fabulous. Alright. So I think we've established that you've got coffee on the go, and I'm sat here in a British heat wave, which means it's slightly warm outside so I’m drinking cold drinks. I think I'd rather have the coffee, to be honest. But, anyway, it's the wrong time of day for that. Shall we do the questions?

NICOLE
Let's do it.

ROBIN

Alright. I'll get the clock going.
And there it goes. So first, Nicole, could you tell me, please, who is your ideal client?

02:30 NICOLE – Ideal Client
My ideal client is somebody who values people over profits and processes, and all of that stuff is important. However, the people are the most important piece, and it's somebody who wants to sell and help people, but doesn't want to feel salesy, doesn't want to feel pushy, but really wants to show up and do a good job in helping the people that they care about. So sales professionals, women in leadership positions, anyone who's stepping into high touch relationship based sales, who knows that conversations are the way to create opportunities.

ROBIN
Yes, conversations, relationships. Perfect. 

NICOLE
Relationships. 

ROBIN
Yeah, I love that. So you've alluded to it already, and we've mentioned it a little bit in the introduction. But what could you much you could elaborate, please, on what is the problem or problems that you generally solve?

03:20 NICOLE – Problem Solved
Yeah. It's the same thing that I felt when I first started in sales. I didn't wanna feel salesy. Didn't wanna feel pushy, but I certainly knew that I had something that could help people, but I wanted to communicate it in a way that felt like it was helpful and not me trying to sell somebody something.

So the problem that I solve is really how to not fear rejection and not let rejection be the thing that holds you back, and how to know what to say so that you're creating the outcomes that you want to create in your conversations. And I think that that's the biggest challenge for people is they know the activity is how they can create results. But what happens in that activity when we show up? 

We've got to know what to say. We've got to be confident, and we've got to know how to help people make decisions. So that's what I help people do.

ROBIN
Yeah. And fear of rejection is just huge, isn't it? That's such a big one. Alright. So what is one valuable free action that our audience can implement that will help them to solve these problems?

04:10 NICOLE – Valuable Productive Action (VPA)
It's gonna sound a little contradictory, but stop selling.

And all I mean by that is I think we push too hard for a sale instead of approaching it as helping someone make a buying decision.
So we ultimately don't want to sell things to people if they don't need it, And when we approach conversations, that should really be the first most important thing that we do is uncover the need and make sure that it's something that the person really needs. And if it is and there's an actual problem or a pain point or a challenge, then let's help them make a decision that it's something that they want to do something about. So instead of really going in trying to pitch people or, you know, share your how do I articulate my value? How about we go in looking to help people make a decision?

ROBIN
Yeah, beautiful. And I think you are genuinely the first American I have ever heard utter the words ‘stop selling’.

NICOLE
Not a popular thing. It's in a world of, yeah, in a world of action and results and outcomes, it can be a little strange to say, but I think you're gonna create a lot more outcomes if you show up looking to help people make decisions.

ROBIN
Yeah. And of course, more sales, which beautifully said, beautifully said. Alright. So now that we have a better understanding of what you do, let's dive into GoalBusting, focusing on to how to maximize productive time to achieve your business goals. Nicole, could you share any tips or advice for someone looking to improve their productivity habits?

05:45 NICOLE – Valuable Productive Action (VPA)
You know, it's interesting because I'm reading this book right now, and it's all about embracing it's a it's a, like, productivity book, and it's all about embracing your limitations and accepting that you have them and accepting that you're never gonna get it all done. And so interestingly enough, instead of doubling down and trying to be more about time blocking or more efficient, I would say embrace your limitations and get focused on what actually does need to be done and stay focused on the important things, not trying to get everything done.

ROBIN
Yeah. Actually, love that. I could probably talk to you about that all day, embracing your limitations. It's about self-acceptance and it's about relaxing more into who you really are and all of that kind of thing and a big topic. And I just think life's too short to try and be something that you're not personally.

NICOLE
Yeah. It's and then you miss out on life because in the interest of being so productive and efficient, you end up missing out on what life actually is and I think that's really… what are we trying to be more efficient for so that we can go enjoy our lives? What if we just started enjoying more of our lives?

ROBIN
Well, and also, you're reading a book on productivity. I've written a book on productivity, and the thing I say again and again and again, no one wants to be more productive.

Everybody wants what that gives them. No one wants more money, for example. What they want is what they can do with it. I mean, yeah, Okay. There are people that are just obsessed with making more money. They're just sad people. But if they want more money because they have something that they want to do with it, it's what you can buy with it. And it's exactly the same with productivity. I'm not interested in helping people more productive. I'm interested in helping people get results.

NICOLE
Right. Well, nobody wants lunges. Nobody wants bicep curls. They want the results, right, of what that gives them. Nobody wants the plane ride to Paris, but they want the Louvre, and they want right? So it's like, yeah, how can we see, like, what's the end result, and how can we stay focused and still enjoy the journey? I think that's a big thing too, Robin.

ROBIN
Yes! Enjoy the journey. Yeah. I mean, it's all about getting there. It's all about the final destination. No, it's not. Your life is a journey.

NICOLE
Only real final destination is death.

ROBIN
Exactly. Exactly. Okay. Let's not go there. That's too depressing. Yeah. Alright. So finally, Nicole, what should I have asked you today that I didn't? And what is your answer, please?

08:10 NICOLE – Bonus Material
I think maybe it would be around sales failures.

Because I didn't become a sales coach because I had it all figured out and I did it all the right way.

I started helping people because I know how it feels to fear rejection. I know how it feels to hold yourself back from what you really want to do because you're not sure what to say and you're not sure how to show up confidently. And I think that's one of the best gifts that we can give to people is be fully transparent and share our vulnerable sides and not pretend like we have it all together. I don't teach this work to people because I figured it all out and I had it all together from the start.

And I think that that's a really important share that that we can give to people is we're all kind of figuring it out as we go.

ROBIN
There's a big difference between the British culture and the American culture, which is most Americans in business will tell you that it's about failing forward, and it's about learning from your failures. And you've alluded to that in your in your comment there.
Not that's not exactly what you mean, but it's a little bit. Whereas in Britain, it's like, you're a failure. Oh, Get out of here. Not interested in you.

And people feel it. They feel like, you know, they feel judged and they don't wanna be judged as a failure. Whereas it's part of the journey in in in American culture. And I love it.

I've been to America many times and I absolutely love that side of the culture and it's coming here but it's still a slow process.
Let me just ask you my next and final question which is how can people reach you? And also, do you have a valuable free resource they could get from you? Which I always say, it's a bit cheeky of me to ask for that, but I'm not being cheeky. I'm actually being very serious, and I'm trying to serve our audience and you by saying, well, is there a way that they can have a bigger taste of what you do? And that's a good way of them finding out whether there's value in in what you do for them. And you're not selling to them, as you say, you're just, you know, finding out how you can help, and that's the best way to do it.

10:10 NICOLE – Valuable Free Resource (VFR)
Yeah. And if you don't ask, you don't get. I mean, at the end of the day, there is an important piece of the selling process, and you have to ask for what you want. So I am happy to share a resource with everyone who's looking to convert more of their opportunities in conversation into clients. So if you have sales calls and that's something that you know is very important to your outcomes, I have a discovery call template that you will want to download and follow. It's got nine steps for you to follow on all of your sales calls that will create more of the outcomes that you want from those calls.

thenicolecramer.ck.page/framework

ROBIN
Fantastic. I love that. And I often say, I'm going to go and get that. And I mean it when I say it. And this is one of those occasions. I'm definitely gonna go and get that.

NICOLE
It's a game changer for sure. 

ROBIN
It’s a game changer for sure. 

Nicole Cramer, it has been a blast and fascinating to meet you. So many great insights.

I love the culture about what you're doing and it totally resonates for me about the integrity and about being yourself, all of that. Love it. Love it. Love it.

In my opinion, and it is just my opinion, it's the only way to be in business. There are other people that will disagree, but I don't think you will. And certainly that's what I feel.

NICOLE
Yep. Agreed. Okay. And on that harmonizing note, it is time to end our podcast. So everybody, please remember, keep GoalBusting and make your future self proud.

Bye bye.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
Your support is very much appreciated!

And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is the creator of GetResultsology®: The Science of Getting Stuff Done!, a research-backed system that helps solopreneurs beat procrastination, build momentum, and follow through on what matters most.

Robin was one of a small, invitation-only group selected for an intensive life-coach programme taught by Tony Robbins* and his faculty in 2001. The training was meant to prepare them for roles at his organisation in San Diego, but when that opportunity changed Robin stayed in the UK, launched his own life-coaching practice, and later stepped back to raise his two young sons.

Known to clients today as The Procrastination Slayer, Robin had a face-palm moment in 2019 when he realised it had taken him ten years to finish a six-year degree. That wake-up call launched his mission to master procrastination.

During the Covid lockdowns in 2020 he discovered that researchers had published more than 900 studies on procrastination in a single decade and pulled the most practical lessons from the strongest research and leading books to shape his momentum formula:

Do it today, Profit tomorrow, Repeat.

Peer-reviewed research from the Dominican University of California shows that working with an accountability partner can raise goal-achievement rates by up to 33 percent, a finding woven into every GetResultsology® plan.

Robin hosts The GoalBusters Podcast, now past 100 episodes, where he talks with fellow solopreneurs and uncovers the real-world productivity tactics behind their success.

From South Devon, England, he coaches clients worldwide, helping solopreneurs, creatives, and other no-boss professionals turn scattered effort into consistent progress and profit.

Want an engaging guest who sparks action or an accountability coach who keeps you on track? Book Robin for your show or request coaching details.

*Tony Robbins and Robbins Research International are not affiliated with, and do not endorse, GetResultsology® or its services.

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