Why do so many entrepreneurs procrastinate—even when the stakes are high? In this episode of the Lazy Entrepreneur Podcast, host Kristy dives deep with Robin J. Emdon, author of Get Resultsology: The Science of Getting Stuff Done, to uncover the biological, psychological, and practical roots of chronic procrastination in business.

Robin shares his personal journey of overcoming deep-seated procrastination and reveals what finally sparked lasting change. We explore how brain chemistry—especially dopamine, cortisol, and acetylcholine—affects motivation and productivity. You'll also learn the difference between threat mode and reward mode, and how to train your brain to stay focused, even during high-stress times.

Whether you're stuck in perfectionism, decision fatigue, or just can't seem to finish what you start, this episode is packed with relatable insights and actionable tools. Robin explains how entrepreneurs can use systems, accountability, and vision to build momentum, defeat distraction, and finally get things done.

Robin J. Emdon is the creator of GetResultsology®: The Science of Getting Stuff Done!, a research-backed system that helps solopreneurs beat procrastination, build momentum, and follow through on what matters most.

Robin was one of a small, invitation-only group selected for an intensive life-coach programme taught by Tony Robbins* and his faculty in 2001. The training was meant to prepare them for roles at his organisation in San Diego, but when that opportunity changed Robin stayed in the UK, launched his own life-coaching practice, and later stepped back to raise his two young sons.

Known to clients today as The Procrastination Slayer, Robin had a face-palm moment in 2019 when he realised it had taken him ten years to finish a six-year degree. That wake-up call launched his mission to master procrastination.

During the Covid lockdowns in 2020 he discovered that researchers had published more than 900 studies on procrastination in a single decade and pulled the most practical lessons from the strongest research and leading books to shape his momentum formula: 

Do it today, Profit tomorrow, Repeat.

Peer-reviewed research from the Dominican University of California shows that working with an accountability partner can raise goal-achievement rates by up to 33 percent, a finding woven into every GetResultsology® plan.

Robin hosts The GoalBusters Podcast, now past 100 episodes, where he talks with fellow solopreneurs and uncovers the real-world productivity tactics behind their success.

From South Devon, England, he coaches clients worldwide, helping solopreneurs, creatives, and other no-boss professionals turn scattered effort into consistent progress and profit.

Want an engaging guest who sparks action or an accountability coach who keeps you on track? Book Robin for your show or request coaching details.

*Tony Robbins and Robbins Research International are not affiliated with, and do not endorse, GetResultsology® or its services.

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