1. Discover how Laura turned $500k debt into a 7-figure business.
2. Learn how to break the time-for-money barrier in your business.
3. Get actionable tips to master high-ticket sales with ease.
4. Find out how to say "no" to what doesn't serve your goals.
5. Access Laura’s free resource to overcome objections and close sales confidently.

Laura's Valuable Free Resource (VFR):

https://laurawrightofficial.com/gift

In this inspiring episode, Laura Wright shares her journey from financial devastation to building a 7-figure business. Learn how she helps women master high-ticket sales, scale with simplicity, and reclaim their worth. Tune in for practical strategies, insights, and a free resource to overcome objections and thrive.

03:40 Ideal Client:
Women earning six figures but struggling after setbacks, undercharging, and over-delivering.
05:05 Problem Solved:
Helps women master high-ticket sales, break the time-for-money cycle, and scale simply.
06:15 Valuable Free Action (VFA):
Ask for more! Charge appropriately and set firm boundaries.
07:59 Valuable Productive Action (VPA):
Use DDDD: Delete, Decide, Delegate, Do, to streamline productivity.
11:20 Valuable Free Resource (VFR):
Free PDF on overcoming objections at laurawrightofficial.com/gift

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN
Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator and author of the GetResultsology system and a dedicated accountability coach. My mission is to empower solopreneurs to unlock their true potential, boost their income, and achieve extraordinary success by maximizing productivity, streamlining their businesses, and aligning their goals with their authentic vision and purpose.

If you're ready to turn ambition into action and transform your goals into reality, you're in exactly the right place.

My special guest today is Laura Wright. Laura is a powerhouse entrepreneur and sales coach who knows first-hand what it takes to build and rebuild success from the ground up. After leaving her corporate job to help her mother build a real estate empire, Laura scaled her business to multi seven figures only to face devastating setbacks during the two thousand and eight market crash, leaving a half a million dollars in debt.

From that rock bottom moment, Laura reinvented herself, discovering her true passion, empowering women to master sales and claim their worth unapologetically.

Today, as the founder of her second seven figure business, Laura helps brilliant women turn their services into thriving lucrative enterprises.
Her mission is simple yet transformative.

When smart, powerful women hold true wealth, they change the world. Get ready to be inspired by Laura's story of resilience, reinvention, and how to embrace your unique gifts to thrive at your highest potential. Laura, welcome.

LAURA
Thank you, Robin. I'm so grateful to be here. I love your excitement, your energy, and I'm excited that we get to support all the listeners. So let's dive in.

ROBIN
Absolutely. Let's dive in. Where else are you, Laura?

LAURA
So I'm in Baltimore, Maryland. I'm actually in a little place called Towson, but we always say Baltimore. And I love it because we are in this wonderful location where it's not too hot in the summer, not too cold in the winter, and we can get out to the mountains easily and to the beach. So I love being here, plus very close to New York, very close to DC so I can hop across the pond when I need to, and I can get to our West Coast when I need to.

ROBIN
Wow. That sounds brilliant.

And you've really thought about live where you live, haven't you?

LAURA
I have.

ROBIN
Perfect. We don't have any mountains where I live in Devon…we have two moors but they're definitely not mountains. But the rest I can relate to, we've got beach and countryside and the climate sounds a little bit similar to yours.

So it certainly as you know, it always rains where I am, but I but apart from that, you know, it's raining.

LAURA
That is true.

ROBIN
Never leave the house without my umbrella. That's a myth. Just I just get wet, that's true. People think that we do. Alright. So are we ready to do the five questions in seven minutes, Laura?

LAURA
Let's do it.

ROBIN
Let's do it. Absolutely. Let's start the clock and away it goes. So first, Laura, please, could you tell me who is your ideal client?

03:40 LAURA – Ideal Client
So I love this because we've actually named her. Her name is Sarah. She's called seven figure Sarah, and my ideal client is this woman who has created success in her life. Usually, she's over the six figure mark.

Oftentimes, my clients have made it to five hundred thousand in their business, a really great mark, but some setback has happened. Either life has gotten in the way or an internal or external situation, and her income has dropped. And usually what I find is when they show up on my doorstep, they are undercharging, over delivering, and they do not have a leveraged business model.

So my ideal client, we sit down and figure out, is she going to run an agency? How are we going to raise her rates? How do we restructure how she delivers her business? And we turn her into seven figure Sarah. That's my goal.

ROBIN
Perfect. I love that. And especially when you name your avatar, I just think that, oh, wow. This lady really knows what she's doing and really given it a lot of thought. I love that.

LAURA
Well, it’s funny because she's a real live person. And consequently, by naming her, I now have, I think, four Sarahs in one of my programs because I'm so, like, clear and attracted to my ideal person. Even though she's an avatar, she now has become a real life human being.

ROBIN
Oh, and I'm sure that she gets generous royalties as well.

LAURA
Yeah.

ROBIN
So you've already touched on it in a big way, but, maybe could you elaborate please, on the problems that you solve?

05:05 LAURA – Problem Solved
Yeah. I think the biggest thing that I do is I help women master selling high ticket with ease so that they can break that time for money barrier. They get the income rise that they actually need, and I help them actually scale with simplicity. And what I mean by that is people tend to overcomplicate their businesses.

Like, one of my highest ticket programs has two little tiny things in it, but it's very direct. It gives my clients exactly what they need, and I don't overcomplicate it. I don't use a lot of systems and a lot of the high-tech back end in my business. So that's really what I'm doing is I'm helping them figure out this way that they can sell with ease and scale with simplicity so that they free themselves up.

They can actually be the CEO. They can live the life they wanna live, and the money comes in. Those are important parts.

ROBIN
Yeah. Especially the last part because then the rest just drops into place nicely, doesn't it?

LAURA
It does.

ROBIN
So that's brilliant. So what this is a bit of a cheeky question, but I always think the answer to this can be really helpful. So what is one valuable free action that the audience can implement that will help them solve the problems that you've described?

06:15 LAURA – Valuable Free Action (VFA)
Yeah. I think the big number one thing is… I'm gonna say it in two directions. One is ask for more. So every time you sit down and you put out your rates, just remember there's somebody out there who has a quarter of the skill you do, a quarter of the heart that you do that is try charging ten times what you're charging.

So ask for more. Usually, it's ask for what's appropriate. And the second side is really understand what you are willing to do and what you're not willing to do. I think one of the hardest things when I'm working, especially with women, is helping them say no to things that break their boundaries and really only say yes to what they desire.

If there's a fear that comes in that if I don't take what's in front of me, I won't have enough. And what I find when I help my clients really hold the line and stand in their power and say yes to only what they want, it's remarkable how more of that shows up and less of what they don't doesn't show up.

ROBIN
Yeah. Absolutely. And it makes it very easy to make decisions sometimes where previously you might have heard having the ability to just say, no. That doesn't that doesn't fit my outcome is really easy.

Even though if you weren't clear in the past, you may have heard and ended up saying yes and then taking on too much.

LAURA
Exactly. That's when you exhaust yourself and that's when you don't get where you wanna go.

ROBIN
Exactly. Perfect. Thank you. I love that. So now we know a little bit more about what you do. Let's talk about GoalBusting, which is the name obviously of the podcast, meaning how do you make the best use of your productive time, Laura, to achieve your own business goals. So can you share any tips or advice for someone looking to improve their own productivity habits?

07:59 LAURA – Valuable Productive Action (VFA)
Yeah. There's one thing that I say…. It's D. D. D. D.

Here's what I mean. Delete, Decide, Delegate, and Do.

And what this means is, oftentimes, again, we are just doing what's in front of us. So when something shows up on my plate, the first thing I say is, can I delete this? Do I just need to not do it? If I can't delete it, if it does need to be done, I decide that it needs to be done. If I've decided that it needs to be done, the next layer I look at is who else can do it? Can I delegate this? Can somebody else do it? Nine times out of ten, if it's not something like it's a bodily function, somebody else can do what you're doing. That's a fun one. And then the do part goes last.

And when I use that lens, what it helps me do is laser focus, and I don't do a lot of activities that aren't productive activities.

ROBIN
Wow. I'm so glad I got through the first two of those, and you're here on our podcast. We've not we've not been deleted or delegated. That's perfect. Unless you are actually a clone?

LAURA
I'm an AI.

ROBIN
Yeah. Oh, don't joke about that. That's coming. Okay. Perfect. And so finally, I love this question because I never know what's gonna come up, and it adds a lot of variety.

So what should I have asked you today, Laura, that I didn't? And obviously, your answer, please.

LAURA
Yeah. So I would ask me, what do you actually really need for success?

Like, what do you really need? And I'm gonna say it's two things.

One, you need to be willing to take risks. Most of my highest achieving women that I work with and a few amazing men, when I say this is the leap you need to take, they jump and take it. They're willing to take the risk. And the other side of that, and, again, where I've seen success and my other clients have seen success, is how do you keep going?

Because I firmly believe that businesses don't fail. An entrepreneur just runs out of steam or gives up. And so you have to be willing to know, like, have a great support network both, with mentorship, with skills and knowledge, with your finances so that you can keep going. So take risks and be willing to keep going when it gets hard because it will get hard.

And if you can do both of those together, we plug in at anything and you can have great success.

ROBIN
Oh, I've got chills going up the back of my neck with that one. That's such good advice. Such good advice. And it is something that I very strongly believe in.

And I'll tell you after the broadcast, the phrase I use to keep myself going, it's probably not broadcastable, but let's just say…

LAURA
Oh, that’s a cliffhanger. I need to hear it immediately, and then I'll keep it quiet.

ROBIN
Well, well, let's just say for our listeners, it's a phrase not original to me. It was originated by, the wartime prime minister Winston Churchill after he'd suffered a devastating defeat at sea, and it looked very grim. And he just said, well, we'll just KBO.

And I'll let our listeners look that up because I'm not gonna say it out loud. I'm too polite.

But I use that all the time. All the time. Yep. Oh, I don't like that. KBO!

LAURA
KBO!

ROBIN
So Laura, that's enough about me. So, how can people find you? And, I always ask the cheeky question. Do you have a nice Valuable Free Resource that they might be able to, get from you as well and start that connection with you, please?

11:20 LAURA – Valuable Free Resource (VFR)

I do. So come find me over my website. It's laurawrightofficial.com.
And then I have a little gift for you if you go to laurawrightofficial.com/gift. And what this gift is, it's a PDF that's all about how to overcome objections. 

Because I talk a lot about how to do high ticket sales, and the number one thing you need to understand is how to overcome your own objections to selling at a high level and how to walk somebody else through resistance and how to help them overcome objections so you can actually close the sale. So come grab my gift.

I'd also say come hang with me on linkedin.com epicatsales. That's my company.

But I'm a real life human. If you message me, you will hear back from me. In my land of DDDD, personal connection is high in my desire, so I almost always, give me grace in case I miss one, but I almost always give personalized return messages to everyone who reaches out to me.

ROBIN
I'm heading there right now. I want to connect. Absolutely.

That sounds brilliant. And I particularly like the fact you're dealing with objections, but you but not too many people think about dealing with your internal objections.

LAURA
Mhmm.

ROBIN
And yet that's huge.

LAURA
That's actually That's everything.

ROBIN
That's everything, isn't it? It's like the last five percent is, oh, yeah. This is how you deal with their objections, and they'll either buy or they won't at the end of the day. But you've gotta actually ask the question. You gotta be prepared to ask the question, and there's all sorts of stuff that comes up there. So I love that you that you've produced that, and it's a freebie. Thank you.

LAURA
It's freebie. You're welcome.

ROBIN
Laura, it's been an absolute pleasure and delight. Lots of we talked about what happens if we overrun - we'll get bonus added material. Well, we didn't overrun, but I do feel like we've had a lot of bonus added material anyway within the content. So thank you so much, Laura.

LAURA
Thank you, Robin. It's been great to be here, and I'm excited to give just a little bit of something to all the GoalBusters listeners. And my hope is that they get what they need, and they go take action.

ROBIN
Wonderful. Thank you so much. Thanks again, Laura. Bye bye.

LAURA
Bye bye.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
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And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

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Robin J. Emdon is an accountability coach and creator of the GetResultsology® System, a comprehensive guide designed to help people overcome procrastination and achieve their goals.

Robin’s journey started in his family’s retail business, but he soon realised his true passion was empowering others. In 2001, he trained as a life coach in the U.S., which led him to specialise in accountability coaching and eventually create the GetResultsology® System.

During the 2020 pandemic, Robin faced his own challenge with procrastination. Despite years of coaching experience, he still struggled with distractions. Determined to find a solid, permanent solution, he developed the GetResultsology® System to help others and himself boost productivity.

Based in South Devon, England, Robin helps clients all over the world boost their income and profits by achieving extraordinary results through accountability coaching. In his spare time, he enjoys sharing his passion for local history.

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