1. Discover how to position yourself as a thought leader in your industry with actionable advice from Lacy.
2. Learn how solopreneurs and micro business owners can compete with big brands on ideas, not resources.
3. Get Lacy’s top tip for creating a signature content piece that drives long-term results.
4. Find out why focusing on contrarian ideas can elevate your content strategy.
5. Gain clarity on using AI effectively as a brainstorming tool without losing your unique voice.

Lacy's Valuable Free Resource (VFR):

https://lacyboggs.com/contentsolution

Learn how to stand out as a thought leader with Lacy Boggs, content strategist and director of the Content Direction Agency. In just 7 minutes, discover actionable tips to craft signature content, maximize productivity, and use AI wisely for your business. Perfect for solopreneurs with big ideas!

01:55 Ideal Client:
Solopreneurs and micro business owners with big ideas struggling to articulate their message and stand out.
02:25 Problem Solved:
Helps clients clarify thought leadership vision and create signature content to position themselves as industry leaders.
03:25 Valuable Free Action (VFA):
Brainstorm unpopular opinions or industry myths you disagree with to identify your unique thought leadership angle.
05:25 Valuable Productive Action (VPA):
Focus on creating high-ROI, long-form signature content that can be repurposed into smaller pieces, saving time and effort.
10:00 Valuable Free Resource (VFR)
Access Lacy's free resource to explore her framework for thought leadership and get a freebie.

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN
Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator of the GetResultsology system and an accountability coach. I help people harness productivity to achieve meaningful results, increase income, grow their business, and create success that resonates with their authentic selves.

Today, I'm delighted to be joined by Lacy Boggs. Lacy is a content strategist, author of the best-selling Kindle book, Make a Killing with Content, and the director of the Content Direction Agency.

She helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. Lacy, welcome!

LACY
Thank you very much. Glad to be here.

ROBIN
You're very welcome indeed. And whereabouts are you, Lacy?

LACY
I'm in Colorado in the United States. I live, between Denver and Boulder in Colorado.

ROBIN
Oh, wow. So it's morning for you and evening for me. So have a coffee for me. It's too late in the afternoon for me, but I will I certainly will enjoy thinking about you having a coffee in my absence.

LACY
Lovely.

ROBIN
Okay. So are we all set? Shall we crack on with the, five questions in seven minutes?

LACY
I'm ready.

ROBIN
Okay. So it probably would be a good idea if I start the clock.

There it goes. And, Lacy, could you tell me, please, who is your ideal client?

01:55 LACY – Ideal Client
I love to work with, solopreneurs and micro business owners who have really big ideas and are possibly struggling to articulate them in a way that gets them noticed in their industry. So that's my favourite type of person to work with.

ROBIN
Okay. That's perfect. I'm one of those, so that's good, isn't it?

LACY
Yeah.

ROBIN
Excellent. I love that. So what is the problem that you solve? And I'm guessing there's probably more than one.

02:25 LACY - Problem Solved
I love to help these people, come up with their thought leadership ideas, get really clear on their thought leadership vision, and then help them create a piece of signature content that will position them as a thought leader in their space. Because I deeply believe that, even though small businesses can't compete on reach or resources with big businesses in their industry, we can compete on ideas. And often, we have better ideas or bigger ideas than the big players in our industries. So we just need to create the content that's gonna get us noticed and position us as thought leaders to help bring in those clients and presell them on our services.

ROBIN
Excellent. And we love that word, presell. Yes, please. I'll get enough of that. Thank you very much. Yes. Excellent.
So, Lacy, what is one valuable free action that the audience can implement that will help them solve that problem?

03:25 LACY – Valuable Free Action (VFA)
So I think the very first thing is if you, have aspirations of being a thought leader or even just, getting more notice in your industry, get really clear on what that thought leadership idea is. And I would say the best way to go about that is to do some brainstorming and start thinking about, what are some unpopular opinions you might have in your industry, or what are some myths that you disagree with you wish other people didn't believe?

What are some practices in your industry that you don't agree with? It sounds a little contrarian, but I find that when we focus on what we do differently than the rest of the industry or the rest of, our community, that helps us zoom in on what our big idea, our thought leadership might be about. And so doing some brainstorming, really thinking about what sets you apart in your industry will give you a lot of clarity around how your ideas can make you, really stand out and position you as a a niche of one, let's say.

ROBIN
Absolutely.

Can I just ask you, talking of clarity, you use the phrase Thought Leadership?

What does that mean exactly?

LACY
To me, a thought leader is anyone who has a big idea that they want to use to change things for the better, either for their industry or for the community that they serve.

So that's maybe a little bit different, of a definition than is out there everywhere, but I think anybody can be a thought leader. It just means that you want to lead and improve people's lives, and you have some big ideas about how to do it.

ROBIN
Thank you. That's really helpful. I understand that a lot better now. I was being a bit dense, I think. So now we know a little bit more about what you do, let's talk about GoalBusting, meaning how do you make the best use of your productive time to achieve your own business goals, Lacy? So can you share any tips or advice for someone looking to improve their productivity habits, please?

05:25 LACY – Valuable Productive Action (VPA)
Sure. So, you know, my work is all around content. And for, micro business owners and solopreneurs, usually, we are wearing that hat as well as so many other hats in our business. Right?

We have to do our own marketing, create our own content. And so my biggest tip would be to try to create content that will have the biggest return on your investment for your time and energy. And, you know, in my world, that means creating that signature piece of content. Usually, it's longer form content, but then we can use it over and over and over again.

Rather than reinventing the wheel every time we need to post to Facebook or post to Instagram or wherever we're sharing our stuff, we can take snippets out from that piece of signature content, and reuse it. And so we get a lot more value out of one piece of deep, thoughtful content than just trying to come up with something new to say every day. So I would say my productivity habit for content creation is to try to, focus your efforts on content that will return a higher return on investment for you and create more value for your readers or your watchers or listeners as well.

ROBIN
Yeah. Absolutely. I mean, that that one thing, that is a huge step. It can, you know, that it can take you quite a long time to come up with that, and I can testify having written a book, that's coming out in January that it takes a long time to produce it. But once it's done, then you're like, okay. Now it's just a case of exactly what you're saying, just re retelling it or repackaging it, taking pieces from it. I absolutely love that because it takes all the… the creative stuff is exhausting.

LACY
It's true.

ROBIN
If you're just into distributing the information because it's complete, that's perfect. Thank you. So, I I always like to ask this end with this question, I think, because I never know what's gonna happen and what's gonna come up, and it's always fun. So what should I have asked you today, Lacy, that I didn't?
And your answer, obviously.

LACY
Well, one question I get asked a lot these days is, how should I use AI or should I use AI in creating content for my business? And, you know, as a content writer, as a content creator, I'm a little bit biased. I don't think you should probably use AI to create the content for you because it will literally come out sounding like everybody else. That's what AI does.

Right? It takes and re, jumbles up the words from other people and spits it back out again. However, I do think it can be a good tool to use, and, it's one of the reasons I've decided to focus my business on Thought Leadership and big ideas because that's one thing AI really can't do. It can't come up with brand new ideas because it's literally regurgitating other people's ideas.

So I am a big fan of using it as a tool, brainstorming, or asking it questions to help ask you questions or saying, can you help me improve this piece that I've already written? But I don't believe AI is a great strategy for creating content for the small business owner.

ROBIN
Thank you. That's very insightful, and I completely agree with what you're saying. And it's and highly topical. I mean, I must use it every day to help me with little things, but it's just, you know, things that are like, how can I write this so that I don't look stupid when I finish writing as, you know, like, even just a sentence? But I come up with the idea, and then I just say, just make my grammar a bit better. It's like having an English teacher in the class that but I'm only I'm too old to have an English teacher anymore.

LACY
I actually find that it's very good at improving writing, but not that great at writing from scratch. So that's a really great way to use it.

ROBIN
Yeah. That's exactly. That's exactly how I use it. Lacy, that was brilliant. Thank you.

We did all of that. And we actually got, I actually was cheeky, and I packed in an extra question. So we got six questions in seven minutes. Maybe I should change the format now, maybe.

LACY
I pack in a lot of value. What can I say?

ROBIN
And you're modest about it too. That's what I particularly like. And I completely agree. You do pack in a lot of value.

I'm thrilled to bits with what you've told us today. Very interesting information indeed. And so how can… a bit cheeky this. I'm gonna ask you how can people get in touch with you, but are there any like nice freebies?

Nice free resources is a problem. A more professional way of calling it that they can get from you, to make that connection and find out more about you.

10:00 LACY – Valuable Free Resource (VFR)
Absolutely. So, you can just go to lacyboggs.com if you just wanna know more about me, but I would recommend you go to lacyboggs.com/contentsolution, all one word, and you can see an example of the, signature piece of content I've been talking about today. And, it lays out my entire framework, what I believe about thought leadership, and how it can help small business owners. And at the very end, there's a little freebie you can opt into for your down there at the bottom.

ROBIN
So That's what we like to hear.

And just for anybody listening, that's Lacy Boggs with two g's.

LACY
That's right.

ROBIN
Lacy boggs dot com and then slash content creation. I remember that right, didn't I? Yes, I did.

LACY
Content Solution. Yes.

ROBIN
You see? One of us was paying attention.

That's excellent. Thank you so much. Lacy, it's been an absolute pleasure. Thank you so much.

My pleasure. Thank you.

Thank you, and bye bye.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
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Robin J. Emdon is an accountability coach and creator of the GetResultsology® System, a comprehensive guide designed to help people overcome procrastination and achieve their goals.

Robin’s journey started in his family’s retail business, but he soon realised his true passion was empowering others. In 2001, he trained as a life coach in the U.S., which led him to specialise in accountability coaching and eventually create the GetResultsology® System.

During the 2020 pandemic, Robin faced his own challenge with procrastination. Despite years of coaching experience, he still struggled with distractions. Determined to find a solid, permanent solution, he developed the GetResultsology® System to help others and himself boost productivity.

Based in South Devon, England, Robin helps clients all over the world boost their income and profits by achieving extraordinary results through accountability coaching. In his spare time, he enjoys sharing his passion for local history.

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