1. Discover how to get massive publicity without hiring an expensive PR firm.
2. Learn Jill's top Google Alerts strategy that tracks your media presence effortlessly.
3. Hear practical productivity tips from someone who's coached 100,000+ clients.
4. Find out why being the "best-kept secret" is the worst thing for your business.
5. Claim a free, live and interactive publicity course directly with Jill herself.

Jill's Valuable Free Resource (VFR):

https://jilllublin.com/guide/

In this jam-packed 7-minute episode, PR expert Jill Lublin shares her top strategies for gaining visibility, building trust, and boosting sales through powerful, low-cost publicity. Learn who she helps, how she helps them, and get access to her free live publicity course to kickstart your media journey today.

02:45 Ideal Client: Coaches, consultants, authors, speakers, and small business owners looking to grow their visibility and impact.
03:17 Problem Solved: Most entrepreneurs ignore or fear publicity—Jill helps them break through and get noticed, building trust and boosting sales.
04:20 Valuable Free Action: Set Google Alerts for your name and keywords like “kindness” or “publicity” to track media mentions and create story opportunities.
05:49 Valuable Productive Action: Use time blocking to align work with your energy—prioritize personal rituals, manage delivery schedules, and recharge effectively.
08:12 Bonus Material
10:10 Valuable Free Resource: Free live and interactive publicity course + action guide

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator and author of the GetResultsology system and a dedicated accountability coach. My mission is to empower solopreneurs to unlock their true potential, boost their income, and achieve extraordinary success by maximizing productivity, streamlining their businesses, and aligning their goals with their authentic vision and purpose.

If you're ready to turn ambition into action and transform your goals into reality, you're in exactly the right place.

And speaking of being in exactly the right place, I am thrilled to welcome today Jill Lublin.

Jill is a world renowned publicity expert, international speaker, and four times best-selling author.

Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield to name a few. She has worked with over one hundred thousand clients implementing her signature formula for getting media attention, creating next level visibility in the marketplace that results in boosted sales.

These lead and profit generating formulas are included in her signature program, the media mastery intensive, and her monthly kindness circles. Oh, I like the sound of that.

Jill, welcome to GoalBusters!

JILL
Thank you, Robin. Glad to be here.

ROBIN
You're very, very welcome. And whereabouts are you in the world, Jill?

JILL
I'm a little bit north of San Francisco in the United States.

ROBIN
Oh, wow. What a beautiful world part of the world. I've been to San Francisco. Very beautiful city.

Yes. It is. Okay. So alright. I have been there, and I really can't dawdle on that. We need to move on because I just wanna start picking your brain now about locations in San Francisco. Let's move on and do shall we do the questions instead?

JILL
That'd be wonderful.

ROBIN
Alright.

JILL
Or we can talk about the coffee houses in San Francisco another time.

ROBIN
Oh, no. Oh, no. You said the coffee word now. Oh, forget the podcast. No. We better get on.

Alright. Let's start the clock. Here we go. And there it is. So, Jill, could you tell me, please, what who is your ideal client?

02:45 JILL – Ideal Client
So, typically, I work with, coaches, consultants, authors, speakers, people who are small business owners generally. You don't have to have written a book. Certainly it's good if you do. And what's really important is that every business owner, small and large, needs publicity to get seen, heard, and paid. So that's the kind of people I work with.

ROBIN
Excellent. Well, that sounds fascinating. And so what exactly is the problem or problems, I imagine, that you solve?

03:17 JILL – Problem Solved
You know, what I find is most people are, whether it's afraid of publicity or haven't done anything toward it, I consider publicity like visibility building activities.

And the problem is that frankly people are busy doing their business, but forget about the opportunity to promote their business, which is actually what helps your business move forward is people need to know about you. And if they don't know about you, well, what good is that? That's a problem. And don't go bragging to me or anyone that you're the best kept secret because realistically, you want people to know you, to trust you, and publicity solves that problem of trust in the marketplace, which is actually a very important element in today's world to trust the people that you work with.

ROBIN
Yes. Well said. Well said. Alright. So what is one valuable free action that the audience can implement, Jill, that will help them to solve that problem?

04:20 JILL – Valuable Free Action (VFA)
Well, one thing I would encourage all of you to do is go to Google alerts and put in your name so that if when the media writes about you or features you, you will know that's important.

And also in Google alerts you can put like one word. For instance, when my book The Profit of Kindness came out, I put in the word kindness. Now I get every item that the media speaks about in terms of kindness. Also with Gorilla Publicity, I did the same thing. I put in the word publicity.

Right? And so I know when the media is talking about kindness or publicity, and that's a good thing. So use one word or like max two words and put in something so that when the media is talking about your subject, you will get known and notified and then you know that the media, like, it's up for discussion, which it should hopefully encourage you to now go reach out even to your local media wherever you live in the world to start creating more story.

ROBIN
Oh, that is such a good tip. I knew about Google alerts. I've never heard about it talked about in quite that way. I love that.

Thank you very much indeed. Goosebumps. Oh, yes. Excellent. Okay. So now that we have a better understanding of what you do, Jill, let's dive into GoalBusting, which is focusing on how to maximize productive time to achieve business goals.

So could you share any tips or advice for someone looking to improve their productivity habits, please?

05:49 JILL – Valuable Productive Action (VPA)
Yeah. So one thing I like time blocking. You know? So I have time to work on my business.

I have time to deliver my business. So my public relations consulting clients, you know, I have like three a day max. Right? So I I so I don't max out myself and I can deliver.

So you have to know what your energy is like and how you work best. I honestly don't prefer starting like any, I'll call it PR delivery until ten AM in the morning. Just because I like my morning routine. I have some cats I have to pay attention to.

You know, so find out what works for you. And, you know, I want my morning ritual of prayer and meditation and exercise when I'm being good, you know, and that kind of thing. So I think you need to make room for your life for you and in your life for you. Like, what feeds you?
What nurtures you? What keeps you, alive and excited and passionate about what you do?

And, you know, how can you deliver best to your clients? Where is your energy best? And so looking at that and then working your schedule through that. It listen, it's taken me time to learn all of it. Like, I know because I speak all over the world and I speak a lot on Zoom and virtually, that if I'm like away for a few days at a conference, I'm gonna take the Monday off, let's say, or the Tuesday or whatever day, so that I can rest and recharge.

And I didn't always used to do that. So I think it's really important that you know how you function best, but also to really give yourself space and time to integrate all the things that you're doing.

And of course spend time with those you love.

ROBIN
Yes. Yes.

Absolutely. Well, you did mention the cats, but I think you mean other people as well.

JILL
Yes. People too!

ROBIN
Yeah. Absolutely. I could not agree with you more. In fact, I dedicated an entire chapter of my book to to to exactly what you've just said about balance and energy and making time for yourself and preparing yourself, having a morning routine. It's about you not about work necessarily.

Yeah absolutely, completely agree with you. And I'm gonna stop waffling on because I'm using up your time and I'm gonna move on to my final question, which is what should I have asked you today that I didn't, which is actually your question and your answer, please.

08:12 JILL – Bonus Material
Well, I think why is publicity so important? And I'm just gonna share with all of you that publicity drives prospects, clients, trust, which we talked just briefly about, and having that recognition factor so that people know your name, that you're familiar to people, and, that you are a person that they can count on for great advice and content and connection. So publicity helps people feel connected to you, make a good decision to be part of your world. And like I said, it gets you seen, it gets you heard, and it gets you paid. That's called a sound bite, my friends, and that's publicity and what it does so that people can remember you.

ROBIN
Excellent. And in our last thirty or forty seconds we've got could you just tell me what you mean by gorilla publicity, which is the book behind you?

And I just thought, oh, I just wanna ask about that.

JILL
And notice I can point to it easy. That's publicity. Right? That you can see it right there. Guerrilla Publicity is the opportunity to use… it's really in our tagline, hundreds of sure-fire tactics for maximum sales for minimum dollars. In other words, using time and imagination for publicity instead of a very high priced PR firm, which they are. I give you, easy simple things you can do immediately to get your name out there and create more visibility.

ROBIN
Oh, wow. Look at that. Right on the time as well. Perfect. But actually, I could have sat and listened to you all day because that was fascinating, and I genuinely was like I've got to ask about guerrilla publicity.

I had an inkling what it was, but I wanted to hear what you said, and that was so much more. So thank you for sharing that, Jill. So really important question now, we've got all that information from you, is how can people reach you? And, also, is there, like, a valuable free resource they could get from you, which is a really good way of getting to know your offer even better?

10:10 JILL – Valuable Free Resource (VFR)
Yes. Absolutely. So go to jilllublin.com

Jilllublin.com. Lots of great, ways to connect there and I have a wonderful free gift that I prepared for all of you which is a free course. Actually live and interactive with me, a publicity course. And so come on and get more of your publicity questions answered.

Again, live and interactive with me, and an action guide. So it's a double the fun kind of free gift. You can get that at jilllublin.com/guide.

ROBIN
Wow. That's awesome. Gosh. Yep. See you there.

Thanks. That's fantastic. Thank you so much, Jill. That's a very generous gift and, a free gift and clearly hugely valuable, and the perfect way to get to know what your offer is all about as well. So thank you, Jill.

Jill, thank you for everything. That that was amazing. I'm always surprised about how much people can fit in in such a short space of time, and you really packed it out.Thank you, Jill.

JILL
You're welcome. Thank you for having me.

ROBIN
You're very welcome. Thank you for agreeing to do this today and being our guest on GoldBusters. Jill Lublin, thank you, and bye bye.

OUTRO
Thanks for tuning in to GoalBusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
Your support is very much appreciated!

And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is the creator of GetResultsology®, The Science of Getting Stuff Done!, a practical system that helps self-starters overcome procrastination, build momentum and follow through on what matters.

Known as The Procrastination Slayer and The Momentum Architect, Robin supports solopreneurs, creatives and no-boss professionals across the full spectrum of productivity challenges. Whether someone is stuck at the starting line or simply wants to move faster with more focus, his work helps turn scattered effort into consistent progress.

Robin began his career in his family’s retail business before training as a life coach in California in 2001. Although he has always been based in South Devon, coaching took a back seat while he raised his two sons as a full-time single dad. The desire to help others never went away. In 2019, a personal turning point revealed just how much procrastination had been limiting his own progress. It had taken him ten years to complete a home-based degree designed to take six.

When the lockdowns began in 2020, Robin immersed himself in the best thinking in neuroscience, behavioural psychology and productivity. From that deep learning, he developed GetResultsology®, built around what he now calls his momentum formula:

Do it today – Profit tomorrow: Repeat!

The formula is easy to remember but harder to live by without the right structure. GetResultsology® helps close that gap by turning daily effort into consistent, meaningful progress that leads to profit, growth and life-changing outcomes.

Still based in South Devon, on England’s scenic southwest coast, Robin now works with clients around the world. From his quiet corner by the sea, he helps people stay focused, take action and get results that truly move the needle.

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