1. Learn how to transform your one-on-one coaching into scalable group offers.
2. Gain insights into refining your messaging to attract your ideal clients.
3. Discover the power of creating a signature method to expand your business impact.
4. Hear actionable productivity advice from someone who’s mastered working with ADHD.
5. Get free resources directly from Jason to help grow your values-driven business.

Jason's Valuable Free Resource (VFR):

https://jasonvanorden.com/

Join Jason Van Orden, online business pioneer, as he shares how to scale your expertise, refine your messaging, and build a signature method to reach new levels of income and impact. With actionable tips, a free resource, and strategies to embrace productivity, this episode is packed with tools to unlock your business growth!

02:48 Ideal Client
Coaches and consultants who deliver excellent results but feel stuck in a plateau and seek scalable growth without burning out.
04:00 Problem Solved
Jason helps refine offers, messaging, and signature methods to remove bottlenecks, enabling experts to scale their impact while maintaining quality.
06:25 Valuable Free Action (VFA)
Conduct one-on-one conversations with five ideal clients (current, past, or prospects) to uncover their challenges, goals, and the language they use for better messaging and offers.
08:00 Valuable Productive Action (VPA)
Ask yourself, "How can I make this more fun?" Use curiosity and novelty to stay motivated and productive, even with challenging tasks.
11:25 Valuable Free Resource (VFR)
Visit Jason’s website (jasonvanorden.com) to access free tools, mini-trainings, and frameworks by signing up for his newsletter or reaching out directly.

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Today, I'm really excited to welcome Jason Van Orden, a pioneer in online business and personal branding.

Since two thousand and five, Jason has helped thought leaders expand their reach, create new income streams, and build values driven business models. He's launched over sixty online courses, taught ten thousand plus entrepreneurs, and achieved seven figures in course sales with over eight million podcast downloads.

As cofounder of the first ever podcast on Internet business and author of the best selling Promoting Your Podcast, Jason is a sought after speaker at top conferences like CES and the National Association of Broadcasters.

His mission is to empower visionaries to connect with their audience and make a meaningful impact. Let's welcome Jason Van Orden. Jason, welcome.

JASON
Thanks, Robin. I'm so happy to be here.

ROBIN
I'm really excited to have you here and happy that you're here too. Whereabouts are you, Jason?

JASON
I live in Brooklyn, New York.

ROBIN
Oh, that's great. So you're about five hours behind me. What's the weather like today? It's a very British thing to ask.

JASON
Day. Yeah. Right. It is sunny, but, rather cold outside. Definitely having those December temperatures at the time.

ROBIN
Yeah. We're having a very cold snap here. Well, cold for England. It's about freezing here, so that's it's good to be indoors on a day like today. So shall we get on with the questions, Jason?

JASON
Absolutely. Let's do it.

ROBIN
Alright. So I will start the clock, and we're away. Jason, first, let's talk about what you do. Jason, who is your ideal client, please?

02:48 JASON – Ideal Client
Yeah. My ideal client is a coach or consultant who delivers amazing results for their clients.

You know, they're established enough to have worked with a lot of clients and, you know, they know more or less who their ideal client is, but, they're at a point in their business where they're starting to notice a plateau in their in their income and probably realizing that they are the bottleneck in their business because expert based businesses, we end up being that bottleneck because we only have so much time and energy to create content, share our wisdom, work directly with clients. And so, you know, they're starting they're not sure what to change in their business model in order to go to that next level of income and impact.

And they're tired of just trying to work harder to get there. And so they need help identifying what to change in their marketing messaging and business model in order to unlock that new growth so they can serve more of the people that they're uniquely positioned to help in the world and, reach whatever income and opportunity and freedom fulfilment goals that they have for their business as well.

ROBIN
I love that. That sounds really cool. I'm quite excited about that. So what is what exactly are the problems that you solve? The question is one problem, but I'm sure you solve many.

04:00 JASON – Problem Solved
Yeah. Well, it typically falls into one of a handful of areas. One thing that I help them do is to change their offers, optimize their offers to go from being a one to one offering to be one to many. So, you know, going into group offers or using other scalable delivery methods so that, you know, if they're doing a lot of, especially if they're doing a lot of customized, proposals, customized offerings, and engagements with clients, if they are doing a lot of one on one calls with clients, you know, again, where their time and energy is that limitation.

So I help them make offers that allow them to expand and work with more people, help more people without it overloading their time and, you know, hurting their sanity and without sacrificing the results that they deliver. So there's offers. Another one that I do is I help them a lot with their messaging. When they wanna kinda go to that next level, they're realizing, hey, I need to really nail down what it is that sets me apart so I can cut through that noise and, emerge and be more visible in the, in the industry. And so I help them refine that that messaging and how they deliver it through their content and their lead generation so that they attract more of the ideal clients that they want to that they want to work with.

And then the third area that I tend to help them with a lot is in something called their signature method, and that is taking their unique approach to helping their ideal client reach their desired outcomes.

And, you know, every expert has their combination of, expertise, tools, perspectives, maybe unique frameworks, their approach that they offer for bringing those delivering those results to their clients. And so I help to help them to codify that and to turn it into something that's more scalable and turn make it into a brandable intellectual property that can be licensed, that they can be trained to other people. If you think of, like, you know, like a story brand, you know, is a great example of a good signature method. Right? And then now there are lots of consultants who license and use them that in their own practice. So I help them establish that. So offers, messaging, and signature method are three of the primary solutions that I help my clients with.

ROBIN
Wow. You've packed in a lot there too. That's amazing, actually, what you offer. It sounds really interesting. Thank you. So moving swiftly on, what is one valuable free action that the audience can implement that will help them solve some of those problems?

06:25 JASON – Valuable Free Action (VFA)
Yeah. Absolutely. So, you know, something I end up doing with pretty much every client that comes to work with me, whatever we're doing, whether we're optimizing an offer, creating a new offer, upgrading their messaging, we do something called customer discovery, which is a form of customer research. You know, I lot I know a lot of people, like, you know, they know their clients well, and they talk to a lot of people and maybe run surveys, get responses to their content, and that helps inform them of what's going on the market that they serve.

But something that often gets overlooked is actually having conversations one on one with people who fit the definition of your ideal client and asking lots of open ended questions about their, experience, what they want to achieve, what they think is holding them back, what they've tried before and didn't work. So that all of this stuff can inform messaging, and all of this stuff can inform the offers that, that you're putting out there. And so if I were to give one free thing, it'd be go and find five people that, you know, some of them can be current or past clients. I would also encourage them to talk to people who, who fit the definition of a client but haven't become a client yet and ask a lot of those open ended questions.

What are they experiencing now? Where they want to go? And what's getting in their way? And if you can paint a really detailed picture in the language that they use to describe those things, everything gets much easier, at that point.

ROBIN
Yes. Thank you. That's hugely valuable free action as well. I love that. Thank you so much.
So now we know a little bit quite a lot of bit about what you do. Let's talk about GoalBusting, meaning how you make the best use of your productive time to achieve your own business goals, Jason. So could you share any tips or advice for someone looking to improve their productivity habits, please?

08:00 JASON Valuable Productive Action (VPA)
Yeah. Absolutely. So here's something that helps me a lot, and I'll, you know, I'll put out there that I I have been diagnosed with ADHD.

And so, you know, something that's very common in ADHD, and a lot of entrepreneurs and, you know, creative people also have some of those tendencies, is that it it's very important that I fuel my curiosity and that I have novelty and newness in what I do. You know, if something's not really engaging my interest, it gets exponentially harder to find the time and motivation and energy to do things. And so if I'm finding a lot of resistance or something's feeling like a real slog or I'm not doing something consistently enough that I know I need to one simple question.

And there's a couple different formats, but essentially kind of the same question as I ask myself, how can I make this more fun?
How can I make this more fun? You know, and that might be trying a new approach that might be, you know, hey, playing around with a little bit of AI to see if it can help me that, you know, turning it into an experiment, learning something new.

Or I might ask like, hey, what's piquing my curiosity? How can I bring my curiosity and engage it with this process in a new way? And then I find that, you know, I start getting that dopamine hit and that excitement to move forward. So whether or not you have ADHD, I think that's a worthy thing to, like, keep as a tool in the toolkit is how to make it more fun.

ROBIN
Totally agree. Absolutely. One hundred percent agree with you. Perfect answer. So finally, Jason, I always love this question because I never know what's gonna come up, and I always find the answers fascinating. What should I have asked you today, Jason, that I didn't? And your answer, please.

09:35 JASON – Bonus Material
Yeah. Well, let me just, like, just briefly, say something a little bit more about that ADHD. There are a lot of people in the world that are increasingly realizing they've had ADHD all their life, and there is a segment of the population that are neurodiverse. And there's really a spectrum there. You know, it's like you've got autism and you've got ADHD and this whole rainbow of neurodivergence.

And one of the most beneficial things for me in my career, my creativity, my motivation, my productivity was a learning that I actually indeed do have ADHD and then really diving into understanding, what it really is and what's executive dysfunction and emotional dysregulation. And, like, what are how do these things affect me in my day to day? And then what are the tools that I can use to navigate that? Because it's both, sometimes a challenge and hindrance as well as it can be a, you know, for lack of better word, a superpower at times too. And I like to be aware of both sides of that. So just to throw that out there that if anybody's listening, they're like, yeah, you know what, sometimes I've wondered if that might be a case for me.

Go find a professional to talk to about it and see if there's something to explore there. Because if that is a part of your makeup, it's so beneficial to know and to get the support out there.

ROBIN
Yeah. Absolutely. And to embrace it too. It's part of who you are. So find a way to work with it, not not see it as something that works against you.

There's so many things like that.

Yeah. Perfect. Thank you. We overrun a little bit, but I don't mind because I I call that bonus material, and that was really valuable bonus material too. I completely appreciate what you were saying there and appreciate you for sharing that with us today. Thank you.

JASON
Sure thing.

ROBIN
So, Jason, important question. How can people reach you? And a bit of a cheeky question. When they reach you, is there, like, a valuable free resource that they could pick up from you to to to connect with you as well at the same time?

11:25 Jason – Valuable Free Resource (VFA)
Sure. Sure thing. So, my website is jasonvanorden.com. And if you visit there, you know, there's a a newsletter, link at the top.
The reason why I mentioned that is that's a way to get access to some of my free resources. I have a lot of them. And depending on where you find me, you might see a different like, hey, get this freebie or that because I try to match it to. But like, if you sign up for my newsletter, you'll get the intro email and reply to me and go like, hey, I was really intrigued by this thing that you said, or here's something that I'm dealing with right now and that I'm looking for help with that you might I probably have a free resource, very specific.
It's probably like a framework and a mini training and, like, something that very actionable that I could send you. And, I I love sharing these tools with with people. So that would be my my recommendation for anybody looking for that, to connect with me in that way.

ROBIN
Brilliant. You sound like a really useful guy to know. That sounds wonderful. And I will be putting your website address.
It'll be on the screen for people that are watching this on YouTube. You've set it audibly for people listening to it on the podcast. And, also, I would include links to it, hot links to it in any of the descriptions that come out with this podcast and YouTube video as well. So people will definitely be able to find you, and I hope they do.

I think it sounds amazing what you do, and you have a wealth of experience and knowledge there. And thank you so much for sharing that. In just a handful of minutes today, I think you've packed so much in. Jason, thank you so much.

JASON
Yeah. Thanks, Robin. It's been, a it's been a pleasure.

ROBIN
Thank you. Absolutely. It's been an absolute pleasure. Thank you, and bye bye.

OUTRO
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And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

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Robin J. Emdon is an accountability coach and creator of the GetResultsology® System, a comprehensive guide designed to help people overcome procrastination and achieve their goals.

Robin’s journey started in his family’s retail business, but he soon realised his true passion was empowering others. In 2001, he trained as a life coach in the U.S., which led him to specialise in accountability coaching and eventually create the GetResultsology® System.

During the 2020 pandemic, Robin faced his own challenge with procrastination. Despite years of coaching experience, he still struggled with distractions. Determined to find a solid, permanent solution, he developed the GetResultsology® System to help others and himself boost productivity.

Based in South Devon, England, Robin helps clients all over the world boost their income and profits by achieving extraordinary results through accountability coaching. In his spare time, he enjoys sharing his passion for local history.

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