1. Discover how to break free from the “feast and famine” client cycle.
2. Learn Hope’s ACE framework for attracting, cultivating, and expanding client relationships.
3. Find out why partnerships are the fastest path to sustainable growth.
4. Get practical productivity tips like batching and systematizing.
5. Access a free resource—Hope’s Yes Worthy Pitch Pack—to start landing collaborations today.

Hope's Valuable Free Resource (VFR):

https://pod.hopeworksdesign.com/pitch-pack

https://hopeworksdesign.com/

Marketing strategist Hope Livonne Trory reveals how mission-driven service providers can escape the feast-and-famine cycle using her ACE framework. From partnerships to batching productivity hacks, she shares actionable steps and a free resource to help you generate consistent, sustainable business growth.

02:25 Ideal Client: Mission-driven service businesses—AEC firms, coaches, and consultants—seeking strategic, values-aligned marketing.
03:10 Problem Solved: Escaping feast & famine with her ACE marketing framework: Attract, Cultivate, Expand.
04:05 Valuable Free Action: Build consistent leads through partnerships—guesting, referrals, resource swaps.
06:35 Valuable Productive Action: Use batching and systems to reduce decision fatigue and boost productivity.
08:30 Bonus Material
10:10 Valuable Free Resource: Download the free Yes Worthy Pitch Pack with tested pitch templates.

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello everyone. My name is Robin J. Emdon, and I'm an accountability coach and author of GetResultsology® - The Science of Getting Stuff Done! I work with people who run their own business, no boss, distractions everywhere and never enough hours in the day.
Together, we cut through the noise, sharpen their focus and follow through on the big ideas that actually move the needle. 

That's what I call the Momentum Formula. 

Do it today, profit tomorrow and repeat! 

If that sounds like the kind of breakthrough that you're looking for, then you're in exactly the right place.

And speaking of being in exactly the right place, I am delighted to welcome our guest expert today, Hope Livonne Trory. Hope is the founder of Hope Work Design, a marketing consultancy that helps mission driven professional service providers like AEC firms, coaches, and consultants build strategic marketing systems that generate consistent leads and long term growth. With a background in architecture, Hope brings a system focused approach to marketing strategy and brand visibility.

Her mission, make marketing simple, sustainable, and aligned with your purpose. 

Hope, welcome to Goalbusters!

HOPE
Thank you for having me.

ROBIN
You're extremely welcome. Whereabouts in the world are you, Hope?

HOPE
I'm on the East Coast of the US in New Jersey.

ROBIN
Okay. That's brilliant. I think you're about five hours behind me. So it's, morning for you, just about, and it's mid afternoon for me. So that puts you in my favorite part of the world, coffee time!

Yeah. That that's just me waffling on again, but I'd obviously, I'm obsessing about coffee. But instead of that, shall we do the questions?

HOPE
Sure. 

ROBIN
Alright. I'll get the clock up on the screen.

And there it goes. Hope, could you tell me, please, who is your ideal client?

02:25 HOPE – Ideal Client
Yes. My ideal clients are mission driven professional service businesses. So the architects, the designers, the consultants, the coaches, who are amazing at what they do, but they don't have a consistent system for getting their brand visible and turning that brand visibility into clients.

And they're tired of guessing at marketing. They want a clear strategic path that works for them and does not work against their time or their energy or their values.

ROBIN
Yeah. Absolutely. It's quite a big topic marketing, isn't it? And guessing at it's really easy, which means it's really easy to get it wrong. So aside from that, what is the problem or the problems that you solve?

03:10 HOPE – Problem Solved
Well, most service based businesses are stuck in a cycle of feast and famine. And that's usually because they don't have a marketing system in place that consistently brings in their leads. And I help them fix that with what I call my ACE marketing framework.

So it focuses on A, attracting the right people and C, cultivating trust with those people and then E, expanding all of that into steady revenue for their business. And it's one of the most effective strategies that I teach.

And I use it for myself. So it works for me. It works for my clients.

ROBIN
Yes. The best things we always invent for ourselves and then… because we are our own guinea pigs, aren't we? Oh, this actually works. Oh, I think I could share this with the world. And it's that's how the world gets changed in in brilliant ways. 

Alright. So what is one valuable free action that our audience can implement that will help them to solve the problem for themselves?

04:05 HOPE – Valuable Free Action (VFA)
Well, one thing that I really focus on and I would love to share, and it's anyone can do it perfectly free is to seek out partnerships.

Because if you pitch for a partnership and that can be anything, it could be a resource swap, it could be referral partnerships, it could be guesting on someone's podcast.

You know, it takes different paths, different ways, but, if you start your own system of creating partnerships for your business is gonna be really easy for you to get consistent leads coming in. And the first step to doing that is just come up with a list. So think about where are my ideal clients? Like where are they paying what are they paying attention to? Where do they hang out online? Where do they hang out in like real time, like in person?

Who do they trust, who do they follow. And that's gonna give you clues about who are some potential partners for you to pitch to, to reach out to. And if you approach marketing your business in that way, where all you're doing is looking to collab basically with someone else that are serving your audience, but in a different way. 

So it's like, hey. Hey, human being over there. I think I can provide something great for your audience and you can do for mine. Let's hook up together and do this cool thing. And it's just about providing value.

And it's about not leads and not how many, like, you know, the numbers. Like it's not about the revenue and how many leads are coming in and how with the conversion rate is. It's really about who can I connect to and help, and how can they help me as well? And I just like that human to human connection.

ROBIN
Yes. And going back to the beginning of that very long and brilliantly detailed useful answer about partnerships and podcasts. Whoops. Hello! Yes. There's a certain amount of that going on here right now, isn't there? 

HOPE
There ya go!

ROBIN
We are we are partnering. And we've never met before, honestly. And that's not just a magician's trick, You know, where you say that, and it's not true. We honestly haven't met before, and it's lovely to meet you and hear more about your what you do for the World Hope. 

So now that we have a little bit better understanding of what you do, we can't possibly do a lot in three or four minutes. Let's dive into GoalBusting, focusing on how to maximize productive time to achieve business goals.

Could you share any tips or advice for someone looking to improve their productivity habits?

06:35 HOPE – Valuable Productive Action (VPA)
Yes.

I have tried so many things to improve my own productivity. And the thing that I that really works for me, and so I'm a big believer in it, and I just shout it out to everyone who asked, is, a couple of things. One is, batching. So I started out batching content. Like I'll pick a day of the month and just create all my content for the month. So it's just done.

And then that led to other things I can batch within my business. And then that led to systems. So I have systems of batching various things that I need to do. And if you can do that, everything gets a lot easier because you don't have to spend so much brainpower on it. And once something's done, it's really done until, like, the next month. So that feels great.

I, yeah, I try to batch and systematize my batching in all the ways possible I can do that.

ROBIN
Yeah. And I say that's there's a hidden genius in there because it's all about, pre deciding things that are gonna happen on certain days. And it's about having strategically laid out systems, which takes away so much stress and anxiety. 

And stress and anxiety are real productivity killers. They manifest as procrastination, uncertainty, putting things off to do something else and then realizing, yeah, but I still didn't get the important stuff done, which is another form of procrastination. And sometimes we don't call it procrastination. Sometimes we call it we just excuses.

But you said yourself, you know, if you don't have to think about it, it's just so much easier. I love brain dead work. Though not all the time, but if it's pre decided, it just means I can get on with it and be productive.

HOPE
Right. Exactly.

ROBIN
Yes. Thank you. Brilliant. Alright. Finally, what should I have asked you today, Hope, that I didn't? And your answer, please.

08:30 HOPE – Bonus Material
I would say, what is one strategy that consistently brings in high quality leads without paid ads and without constant content creation?
And my answer for that?

Partnerships.

I just, I really beat that drum very loudly, but it's partnerships. They help you grow faster. They help you build trust faster. They help you create business opportunities without worrying about algorithms and how much content you have and all the other gubbins that comes with marketing. So for me, like, partnerships is the easy street to keep things consistent in your business.

ROBIN
Yes. Absolutely. And just and just listen to this, listeners. Hope, after this call, can we talk about doing something collaboratively?

HOPE
Of course!

ROBIN
Yeah, you see, it's that easy. Yeah. Look at that. And I did it within the seven minutes as well.

Where we are… Hope and I have formed a partnership. No idea what that means at the moment, but, you know, it isn't difficult. 

HOPE
We’ll work it out.

ROBIN
It isn't difficult. Thank you so much. I completely agree with you. Alright. So I do have one final question, which is not part of the five, but, it is one that comes up on every GoalBusters podcast, which is a two-parter.

First, how can people reach you to discuss, working with you and maybe even a partnership with you? And two, how can people find out more about you? So is there like a valuable free resource they could get which just gives them a taste of more of your technology? 

Because people are some people are not always ready to to jump straight in and say, okay. What can I do? What can you do for me? What can I do for you? But they are certainly ready to take a closer look at your offer.

10:10 HOPE – Valuable Free Resource (VF)
Oh, of course. So I am offering, something for our listeners. It's called the Yes Worthy Pitch Pack. And what this is, is if you're ready to start pitching for brand visibility to create partnerships, but you're kind of stuck because you don't know how to start or what to say, well, this free resource is a bunch of pitch templates. Ones that I use currently and have used in the past. So I know they work. They get the yes to the partnership and it has everything you need to start landing, say podcast, guest spots or other types of collaborations.

And you can go to the link under this, podcast episode, but it's also pod.hopeworksdesign.com/pitch-pack

So you can download it. It's free.

It's really easy templates that you can, easily modify to your needs. And the thing is every single one of those templates have gotten me or one of my clients a yes to a collaboration.

ROBIN
Fantastic. And it will be landing in my email box about two minutes after I hang up from the call with Hope. It's a really valuable resource, and I couldn't agree with you more. Absolutely, fantastic, valuable free resource and a brilliant concept that you are talking about.

Yeah. Probably one of the top two for, marketing strategies out there. I guess the other one that isn't about paying money over would be referral marketing. 

HOPE
Mhmm.

ROBIN
And I can't think of more powerful ones than that if we're not if you're not talking about spending money on them, which is a different a whole different ballgame.

HOPE
Yes.

ROBIN
Hope that's been amazing. Thank you so much.

HOPE
Thank you for having me. It's been great time.

ROBIN
Oh, yeah. I've enjoyed it too. I have actually learned a lot. I so much that you say also resonated for me. I didn't lean in physically because I would have got all blurry, but I was leaning in mentally to listen to very intensely to what you were saying. Because there's a lot of great tips in there, and I'm sure our listeners and viewers will appreciate that too. Hope, thank you again so much for doing GoalBusters today.

HOPE
Thank you.

ROBIN
And remember, everybody, keep GoalBusting and make your future self proud. Bye bye.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
Your support is very much appreciated!

And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is the creator of GetResultsology®: The Science of Getting Stuff Done!, a research-backed system that helps solopreneurs beat procrastination, build momentum, and follow through on what matters most.

Robin was one of a small, invitation-only group selected for an intensive life-coach programme taught by Tony Robbins* and his faculty in 2001. The training was meant to prepare them for roles at his organisation in San Diego, but when that opportunity changed Robin stayed in the UK, launched his own life-coaching practice, and later stepped back to raise his two young sons.

Known to clients today as The Procrastination Slayer, Robin had a face-palm moment in 2019 when he realised it had taken him ten years to finish a six-year degree. That wake-up call launched his mission to master procrastination.

During the Covid lockdowns in 2020 he discovered that researchers had published more than 900 studies on procrastination in a single decade and pulled the most practical lessons from the strongest research and leading books to shape his momentum formula:

Do it today, Profit tomorrow, Repeat.

Peer-reviewed research from the Dominican University of California shows that working with an accountability partner can raise goal-achievement rates by up to 33 percent, a finding woven into every GetResultsology® plan.

Robin hosts The GoalBusters Podcast, now past 100 episodes, where he talks with fellow solopreneurs and uncovers the real-world productivity tactics behind their success.

From South Devon, England, he coaches clients worldwide, helping solopreneurs, creatives, and other no-boss professionals turn scattered effort into consistent progress and profit.

Want an engaging guest who sparks action or an accountability coach who keeps you on track? Book Robin for your show or request coaching details.

*Tony Robbins and Robbins Research International are not affiliated with, and do not endorse, GetResultsology® or its services.

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