Why you've got to check out today's episode
1. Learn how to overcome perfectionism and turn big ideas into actionable results.
2. Discover the secret to finding balance between creativity and structure.
3. Gain insights into breaking free from the "busy" trap while boosting productivity.
4. Claire shares a powerful, free resource to help you reduce overwhelm.
5. Find out why aiming for "average" might just be your new secret weapon.
Join productivity expert Claire Riley as she shares her secrets to overcoming perfectionism, building freedom through structure, and achieving real results. Perfect for solopreneurs seeking balance, actionable advice, and tools to turn their big ideas into a thriving business.
02:35 Ideal Client:
Women and non-binary solopreneurs with online service businesses who are coachable and eager to implement strategies.
03:40 Problem Solved:
Overcoming inertia, breaking the "busy" cycle, and cutting through overwhelm.
05:15 Valuable Free Action (VFA):
Embrace routines and rituals to create a stable foundation for creativity and growth.
06:45 Valuable Productive Action (VPA):
Aim for "average" to build consistent, sustainable progress without burnout.
08:10 Bonus Material:
The risks of over-prioritizing productivity and how to create balance for mental and physical well-being.
10:58 Valuable Free Resource (VFR): Freestuff!
(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)
Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.
Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.
ROBIN
Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator and author of the Get Resultsology system and a dedicated accountability coach. My mission is to empower solopreneurs to unlock their true potential, boost their income, and achieve extraordinary success by maximizing productivity, streamlining their businesses, and aligning their goals with their authentic vision and purpose.
If you're ready to turn ambition into action and transform your goals into reality, you're in exactly the right place.
My guest today is Claire Riley. Claire is a productivity expert and recovering perfectionist who helps entrepreneurs turn big ideas into actionable results.
Known for her love of color coded plans and simplified systems, she works with women and non-binary business owners to overcome perfectionism, get organized, and bring their visions to life.
The ultimate business BFF, Claire combines strategy, coaching, and cheerleading to help her clients achieve structure, success, and balance, all with a touch of fun.
Welcome, Claire.
CLAIRE
Thank you so much. What a gorgeous introduction. Appreciate being here.
ROBIN
You're very welcome. And where is here exactly?
CLAIRE
I'm in a beautiful Sunshine Coast in Queensland, Australia.
ROBIN
Wow.
It's a little earlier in the next day than where you are, obviously, and probably a bit warmer.
ROBIN
Yeah. It's actually it's summer for you. It's actually freezing outside where I am tonight. I mean, I've actually sat here with my suit top on and my blanket.
It's so cold. But anyway yeah. Perfect. So, I am quite envious.
CLAIRE
But then you can be envious of me in my summer. Yes.
ROBIN
Okay then. So we crack on with the questions.
CLAIRE
Excellent.
ROBIN
Alright. So what I shall do is I will start the clock, and there we go. Claire, let's first talk about what you do, please. Who is your ideal client, Claire?
02:35 CLAIRE – Ideal Client
So most people I work with are coaches, healers, creatives, as you mentioned, mostly, women and non-binary folk and almost all have online service based business. Sometimes there's a bit of product in there, but it's mainly, yeah, service based online businesses.
Ideally, I've been thinking about this since you mentioned the question in the first place. Like, who is my ideal client? And I really love working with people who have an element of self-awareness and are coachable and do the homework. So often, you know, we spend time and we make plans and we, work out what the priorities are and strategies and tactics, and then they actually go away and do them. And next time we have a chat, they've done the work and they see the progress and they see, oh, I did it, and it worked. So that's ideal to me, someone who actually, you know, takes on that self-awareness that they need a bit of help or they need a bit of structure or whatever it is, and then they actually do the thing that we've decided to do. Absolutely gold to me.
ROBIN
Yeah. Brilliant. Yeah. Coachable. Absolutely gold. Gold platinum gold, I would say. So what exactly what exactly is the problem or problems that you solve?
03:40 CLAIRE – Problem solved
Look. There's a couple, I suppose.
On one hand, it's inertia where people get so stuck, that they can't move forward or they're not sure what the next step is or they've been moving forward for so long, but kind of on that hamster wheel and just spinning the wheels and not actually kind of getting anywhere, which either has come from or led to overwhelm because then you've got, like, five million things. And, you know, a lot of the time people I work with have been in business for a little while, and they've tried every solution. Every time someone said, all you need to do is these magic one hundred and eight steps, and you'll be rich overnight sort of thing.
So they've tried that. They've tried the Instagram strategy. They've tried the Pinterest. They've tried the TikTok.
They've tried the network marketing. Like, whatever it is, they've tried everything, but nothing's really working. So then they're overwhelmed. They feel like they're a failure.
You know, that whole, like, no one likes me. I think I'll go and eat worms kind of vibe. So that's often a big problem, especially when people have had a bit of success in their business, but they're not… there's no structure, and it's kind of like heaps of spaghetti has been flung at the wall, which I'm a massive fan of. But at some point, we need to get really specific with which spaghetti we're throwing at the wall and, you know, maybe pick your favorite. Is it penne or is it fettuccine and throw some specific spaghetti at the wall.
ROBIN
Okay. Right. We got we got we got very Italian there at the end. Brilliant. Okay.
So thank you. So alright. So moving swiftly on because time is pressing. So what is one valuable free action that the audience can implement that will help them solve some of the problems that you've mentioned?
05:15 CLAIRE – Valuable Free Action (VFA)
Sure. I think, my number one thing, which I know helps me and I know feels really yucky to a lot of people, but it kind of comes down to finding something that works, and that is having some routine and ritual in your life. Like, I'm all about creativity and flow and following the vibe and going with your heart and all of that sort of thing. But at some point, there needs to be just a little bit of structure.
I always talk about freedom in structure and the immense freedom that you get when there are some safety nets in place, whether that is having a list of business as usual things that happen every day or every week or every month or whatever, or having someone who's doing those things for you, or having a morning routine or an end of work and beginning of work routine, those sorts of things, I think makes such a big difference because you're rolling out of bed. And even on the mornings when you don't feel like doing anything, you've kind of still got that base baseline of safety and stability that you know is continuously moving you towards your goal.
So that'd be my thing.
ROBIN
That's a great thing. It's solid advice. Absolutely solid. Completely agree with you. So now we know a little bit more about what you do.
Let's talk about GoalBusting, our podcast, meaning how do you make best use of your own productive time, Claire, time to in in order to achieve your own business goals. So can you share any tips or advice for someone looking to improve their productivity habits?
CLAIRE
Mhmm.
ROBIN
I mean, you've already… Mentioned one, but I'm greedy. Give me another one.
06:45 CLAIRE – Valuable Productive Action (VPA)
Sure.
Look, years ago, I heard someone say, and I can't remember who it was, and I wish I could so I could attribute it to them, but they always said aim for average. Like, let's not shoot for the freaking stars every single time we open our calendars, our day, our launch plan, our any sort of plan. We go for, like, let's do more, more, more, more, push, push, push, all of that sort of thing. Let's just aim for average because if you aim for average and you get it, then that is the habit building, you know, routine and ritual stuff that eventually, you know, gets you there.
And also that doing less. Like, I used to really feel like if I had less than three things on my to do list, what am I doing? I might as well just go and get a job. Like, I've obviously got nothing to do, that sort of thing. But the more that I learn that the more I put on my to do list, the less I do because it's overwhelming, frustrating, too hard, I get procrastinating, all that sort of thing, the less I actually do. So if I'm aiming for just average, I'm just aiming for let's just, like, get, you know, habitual and consistent rather than, oh my god. Everything's amazing all the time because it's unsustainable.
ROBIN
Fabulous. I'm loving everything you say and completely agree with you. That's why because it makes so much sense. Good solid advice. Thank you. So finally, this is always my favorite question because I never know what's gonna come up, and it gives a lovely bit of variety. What should I have asked you today, Claire, that I didn't and your answer, please?
08:10 CLAIRE – Bonus Material
I would love to talk about when productivity is a bad thing. So everyone puts productivity so on a pedestal, and, yes, it's important. If we wanna get stuff done, we have to be productive and get things done. Right?
If we wanna move towards our goals or away from something or towards something or whatever, you've gotta be doing something. But I think there's a really big danger when we put so much weight behind product productivity. And there's a big difference right between productive and busy, and I feel like everyone feels, you know, sometimes like, I've been so busy today, and I don't know what I got done. Like, I have spent eight hours doing stuff, and I didn't do anything on my to do list, or I didn't do anything that actually is moving the dial or whatever.
So I think there's a really risky thing when we feel like we have to be productive all of the time. There's also you know, I felt like years ago, productive was such a part of my identity, and I was so the poster girl for, how does she get it all done? Which is again unsustainable and unrealistic but I was like well no one will love it. My mum always used to say to me if you want something done ask a busy person and I attached my entire identity as a people pleaser to being well, if anyone's gonna ask me for my help, which I love giving, then I have to be busy all the time.
So that I can be of use, which is, you know, obviously not a thing. And then I read something years ago, your productivity does not equal your worth, and I'm like, right. Ouch. That one that got me. That got me.
So, yeah, I think, yeah, that would be my question. You know, sometimes productivity isn't the best, you know, thing to strive for, I suppose. And, you know, cycles and seasons, it's unrealistic to be productive all the time, and it's probably a bit unhealthy. There is also, you know, some beauty and joy and complete necessity for mental health and physical health in just resting and stopping.
ROBIN
So Absolutely agree with you.
And there's so much, you're making actually several points in there. One of them was about balance. That was what you were saying at the end, have a life as well. And the other thing and another point you were making was that, you know, you could spend the whole day clearing out the garage. It might have needed doing for twenty years. But at the end of the day, you might have a cleared out garage. But are you any closer to achieving your dreams and your goals and the things you really wanna do in your life? Not unless it was clearing out the garage.
You know?
CLAIRE
Right. So yeah. Shuffling papers.
ROBIN
Right? Shuffling papers. Exactly. So, Claire, this is great. I've really enjoyed listening to your answers today and meeting you, but I really love it if people could get in touch with you as well. So how can people reach you? And, also, I always ask this question, it's a bit cheeky, but is there a valuable free resource or resources that they can get from you too?
And we'll put that on the YouTube video and on the podcast.
10:58 CLAIRE – Valuable Free Resource (VFR)
Excellent.
Yes. I have a whole page of free stuff on my website, actually, which is claireriley.co/freestuff
There's a few businessy things in there. There's a guide called Unbusy, which is a hundred and one things you can do less of, which is probably pertinent to today's chat. And while you're on the website, you might jump over to The Recovering Perfectionist book page. This is obviously my draft copy, but there are ones that don't have big ugly gray things across the front of them that are, available.
So, yeah, you can have a bit of a poke around there. And, obviously, if you grab a freebie, there's you know, I'll send you an email that's got details with how you can connect with me on socials and all of that sort of thing as well.
ROBIN
I'm excited to hear about the book. What was it again? What was it called again?
CLAIRE
It's called The Recovering Perfectionist.
So same as my podcast, I've got a Facebook group by the same title.
And the tagline, let me read it to you, how to stop people pleasing, arse-kissing, and doubting yourself, a guidebook to an unapologetically easy, aligned, and fulfilled life. So there's lots about that last bit there.
ROBIN
And you put arse-kissing on the front of your book. That's courageous. I love that.
CLAIRE
Yeah.
ROBIN
Thanks. Claire, it's been an absolute joy and a pleasure. Thank you so much, and I will let you get on with your day now, but thank you so much. You've got your day in front of you.
I've got my hot cocoa in front of me.
CLAIRE
You're welcome.
Thank you, Robin. Great to meet you.
ROBIN
Thank you. And it was great to meet you too. Claire Riley, thank you, and bye bye.
CLAIRE
Thank you.
OUTRO
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Robin J. Emdon is an accountability coach and creator of the GetResultsology® System, a comprehensive guide designed to help people overcome procrastination and achieve their goals.
Robin’s journey started in his family’s retail business, but he soon realised his true passion was empowering others. In 2001, he trained as a life coach in the U.S., which led him to specialise in accountability coaching and eventually create the GetResultsology® System.
During the 2020 pandemic, Robin faced his own challenge with procrastination. Despite years of coaching experience, he still struggled with distractions. Determined to find a solid, permanent solution, he developed the GetResultsology® System to help others and himself boost productivity.
Based in South Devon, England, Robin helps clients all over the world boost their income and profits by achieving extraordinary results through accountability coaching. In his spare time, he enjoys sharing his passion for local history.
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