1. Cara reveals how to stop selling your tools and start selling transformation.
2. You'll learn why designing your business around joy beats "boring rinse and repeat."
3. She breaks down her powerful METHOD framework for coaching success.
4. Cara shares her top strategy for getting unstuck and taking aligned action.
5. There’s a free masterclass that walks you through building your signature program!

Cara's Valuable Free Resource (VFR):

https://cararice.com/

Discover how NLP trainer and business mentor Cara Rice helps coaches and wellness pros unlock their unique magic, attract aligned clients, and design $30K+ offers using her Mind Surgery Method® framework — all while building businesses that feel purposeful, not just profitable.

02:40 Ideal Client: Multidisciplinary coaches and therapists with multiple certifications, looking to unify their tools into a clear, aligned offer.
03:17 Problem Solved: Cara helps coaches stop hiding behind their modalities and instead communicate the unique, powerful results they deliver.
04:36 Valuable Free Action: List past clients and identify the ones you loved working with most — design your business for them.
06:30 Valuable Productive Action: Step into the identity of the future-you who already has the results. Align mindset and action to overcome procrastination and self-doubt.
09:08 Bonus Material
10:22 Valuable Free Resource: Free 60-min masterclass on creating your signature coaching method

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator and author of the GetResultsology system and a dedicated accountability coach. My mission is to empower solopreneurs to unlock their true potential, boost their income, and achieve extraordinary success by maximizing productivity, streamlining their businesses, and aligning their goals with their authentic vision and purpose.

If you're ready to turn ambition into action and transform your goals into reality, you're in exactly the right place.

And speaking of being in exactly the right place, I am delighted to welcome our guest expert today who is Cara Rice. Cara is an NLP trainer and business mentor for coaches, therapists, and wellness practitioners worldwide.

Since going all in on her business in 2016, Cara's mentored hundreds of coaches and certified over sixty practitioners in her signature NLP based coaching framework, the mind surgery method.

Cara helps her clients unlock their unique magic from signing their very first paying clients to launching $30K plus offers, all while stepping fully into the role as a powerful, purpose driven leader and leaders.

Cara, welcome to GoalBusters!

CARA
Thanks so much for having me.

ROBIN
You're very welcome. And did you see I nearly tripped up again there? When we talked earlier. I went thirty K plus offers. I nearly said thirty thousand K plus offers.

CARA
You did great.

ROBIN
Got it in the end. And whereabouts in the world are you, Cara?

CARA
So I'm based in Toronto, Canada.

ROBIN
Oh, perfect. And so it's daytime, quite early daytime for you, I believe.

CARA
It's one PM.

ROBIN
Oh, lunchtime.

CARA
Yeah.

ROBIN
Okay. Alright.

I'll pop around in a minute. Alright. That wouldn't be very practical. Okay. Shall we do the questions?

CARA
Sounds good.

ROBIN
Alright. Let's get the clock up on the screen, And there it goes. Cara, could you tell me, please, who is your ideal client?

02:40 CARA – Ideal Client
I typically work with coaches and healers, therapists who I would consider multidisciplinary. They've possibly been trained as a health coach, a life coach, a career coach, leadership coach, and they've also been trained in multiple modalities such as EFT, Reiki, hypnotherapy, possibly NLP, and they have an abundance of tools in their coaching toolkit.

ROBIN
Excellent. Alright. I know exactly who you're talking about there. That sounds perfect. Thank you. So what exactly is the problem or problems that you solve?

03:17 CARA – Problem Solved
So the problem I solve is that these multidisciplinary coaches are so, in in some cases, overqualified, and they have so many tools in their coaching toolkit that they really stumble with articulating what they do. And I find that they tend to lean into selling the modalities that they use instead of leaning into the unique way in which they pair it all together and create a specific result for their clients. So, essentially, what I'm helping them do is unlock their unique magic, dial it in, and figure out, who their ideal client is, exactly what they're helping them create, that A to B transformation that they're helping facilitate, and design a unique method and coaching framework of their own to position themselves uniquely in the marketplace so that people know who to send to them and how exactly they are going to help their clients get results because they just get so overwhelmed with all the potential clients they could support with all these modalities they have.

ROBIN
Yeah. Completely relate to what you're saying there and understand exactly what you mean. Very useful indeed. Okay. So what would be one valuable free action that the audience can implement that will help them to solve this particular problem?

04:36 CARA – Valuable Free Action (VFA)
One thing that I have all my clients do is take a look at all of the clients they've had to date. In some cases, they're newer coaches. They might be six months in business, and in many cases, they've got ten plus years’ experience. So they have a lot of testimonials and client results and different types of clients they work with. And so I have them make a list of all the people they've helped and decide who they most enjoyed working with. And I say this because the worst advice I ever received from one of my own business mentors was to let your business be boring, to let it get to the point where it's boring.

Then you can rinse and repeat, and I thought that was just terrible advice. It should be fulfilling. It should be enjoyable, and you should wanna jump out of bed to coach your clients.

You see you've got three coaching calls in your calendar for the next day. You should be excited to work with them. So why are we not designing our businesses and our coaching programs for that client that really lights us up?

So I have them start there, and we can really start, you know, figuring out who we don't really wanna work with truly, and are we just selling our coaching services to all these other people because we think we're gonna miss out on income if we don't sell to all the people. Right?

ROBIN
Perfect. And I love I love the fact that you've told us about who you don't wanna work with both as clients and also as business mentors because not all business mentors are exactly we like.

CARA
Yeah. I thought that was the worst advice ever.

ROBIN
Yes. I want my money back now. Yeah. Alright. So now that we have a better understanding of what you do, let's dive into GoalBusting, focusing on how to maximize productive time to achieve business goals. So, Cara, could you share any tips or advice for someone looking to improve their productivity habits, please?

06:30 – CARA Valuable Production Action (VPA)
Yes. This is something that we cover in-depth inside the mind surgery method. It's really about stepping into the identity of the coach, the entrepreneur that you desire to be. And I find that when you're in that mindset of acting as if the version of you who has already achieved the results you desire to achieve, it's so much easier to take the action steps towards your goals.

So I find that as humans, we tend to self-sabotage, and sometimes our procrastination is purely a a result of fear of either getting the results and what that means or perhaps feeling unworthy of success or just fear of it not working out. And so sometimes it's easier to not take the action in case we take the action and don't get the results and then we feel bad about ourselves. So what I help my clients do in addition to helping them with their offers and all of that is really looking at their beliefs, their limiting beliefs, their mindset around what they're creating, and ensuring that they're taking the actions from the identity of who they desire to be.

It's so much easier to show up and do the actions when you know this is who you're becoming. This is who you already are. And so sometimes it takes a little bit of delusion and a little bit of, you know, mindset work to, you know, pretend you already have the results you desire to have, but it really does make a difference.

ROBIN
Yes. And also following the strand there is that that the answer to that question and the one previously about the business mentor, which was an in inadvertent mention, really. It's all about following your passion, isn't it?

CARA
Mhmm.

ROBIN
Yeah. Yeah. If you're not passionate about something, it's really hard to get motivated to do it.

CARA
And that's just it. And that's just it. And on that thread as well, I think if that might have been great advice for someone who just wants to build a business that makes money. Right? It's like you just get into the monotonous actions and you just, you know, do the actions and that's it and your workday's done. In my opinion you could just go get a job.

ROBIN
Yes. Exactly.

CARA
If you're going to create your own business, then why not be doing something that you that lights you up, that you're excited to do, that allows you to continue on your own personal development journey, that allows you to grow and work with people you're excited to work? You're more inclined to show up and do the actions when you're in that mindset. Right?

ROBIN
Absolutely. And or just go and get a job. Let someone else have all the hassle of running a business. Okay. So finally, what should I have asked you today, Cara, that I didn't and your answer, please?

09:08 CARA – Bonus Material
So the the question you might have asked me would be, how do you unlock your unique magic when you when you have all these skills and tools under your belt? And I have a very simple method framework, spells out method. It's finding the message that you feel called to share, the experience you can leverage both personal and professional, the transformation you facilitate, the heart that you bring to your work. Oh, no. I'm overtime.

ROBIN
No. Carry on.

CARA
Carry on. Yep. The offer promise you can get behind and the design and delivery of your signature coaching program.

ROBIN
Excellent. And don't worry about going a few seconds over time. That's bonus material as far as I'm concerned, and it's just rude for us to just jump in and say, stop. Stop.

I mean Yeah. What's the what's the hurry? If somebody's in a hurry to stop listening to this, there's a pause button, and you can pick it up later. Anyway, thank you for respecting the time but that was great, thank you.

Alright, so Cara, I do have another question for you which is I think a very important question which is how can people reach you? And also a very cheeky question, which is, is there, like, a valuable free resource they could get? Because I think that's always a good way to connect with what you do and find out more about you.

10:22 CARA – Valuable Free Resource (VFR)
Yes. Absolutely. So you can reach me at CaraRice.com or Cara Rice coaching on Instagram, and I have a free resource available. It is a free sixty minute master class that dives deeper into my method framework for unlocking your unique magic and a step by step guide to creating your signature methodology and your signature program so that you can uniquely position yourself in very crowded coaching market marketplace so that people know who to send your way and your you can confidently articulate the A to B transformation you facilitate.

ROBIN
Fantastic. Sounds really useful. I'm really looking forward to taking a look at that myself because I will be nosy, and I promise you I should be taking a look. Alright.

And the link for that in case you didn't catch it, it is on the bottom of the video for people watching this on YouTube, and it will also be in the transcription and all the accompanying notes that we always put out with our podcast so you wouldn't you won't have any problem finding it. Cara, that's been amazing. Thank you so much for bringing your unique magic to us today. It has been magic.

I thoroughly enjoyed your wisdom and your words of advice. Cara Rice, thank you so much.

CARA
Thanks for having me.

ROBIN
You're very welcome. Thank you, and bye bye.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
Your support is very much appreciated!

And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is the creator of GetResultsology®, The Science of Getting Stuff Done!, a practical system that helps self-starters overcome procrastination, build momentum and follow through on what matters.

Known as The Procrastination Slayer and The Momentum Architect, Robin supports solopreneurs, creatives and no-boss professionals across the full spectrum of productivity challenges. Whether someone is stuck at the starting line or simply wants to move faster with more focus, his work helps turn scattered effort into consistent progress.

Robin began his career in his family’s retail business before training as a life coach in California in 2001. Although he has always been based in South Devon, coaching took a back seat while he raised his two sons as a full-time single dad. The desire to help others never went away. In 2019, a personal turning point revealed just how much procrastination had been limiting his own progress. It had taken him ten years to complete a home-based degree designed to take six.

When the lockdowns began in 2020, Robin immersed himself in the best thinking in neuroscience, behavioural psychology and productivity. From that deep learning, he developed GetResultsology®, built around what he now calls his momentum formula:

Do it today – Profit tomorrow: Repeat!

The formula is easy to remember but harder to live by without the right structure. GetResultsology® helps close that gap by turning daily effort into consistent, meaningful progress that leads to profit, growth and life-changing outcomes.

Still based in South Devon, on England’s scenic southwest coast, Robin now works with clients around the world. From his quiet corner by the sea, he helps people stay focused, take action and get results that truly move the needle.

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