1. Dr. Amanda shares a mindset shift that makes productivity feel energizing, not exhausting.
2. Learn why “Great Work” is often the first thing we give up—and how to reclaim it.
3. Discover the powerful method behind achieving big goals without burnout.
4. Get access to Amanda's once-paid, now-free video course to find your Great Work.
5. Hear practical advice on how saying “no” can become your most productive tool.

Amanda's Valuable Free Resource (VFR):

https://www.amandacrowell.com/

Dr. Amanda Crowell reveals how high achievers can pursue meaningful goals—without burnout. Learn her Great Work method, discover why less is more, and access a powerful free course to help you finally do what matters most. A must-hear for purpose-driven doers.

02:30 Ideal Client: People with a calling—accidental entrepreneurs and burned-out changemakers—ready to bring their great ideas to life sustainably.
03:10 Problem Solved: Most people abandon their Great Work in favor of others' expectations. Amanda helps them reclaim time and belief to pursue it.
04:20 Valuable Free Action: Take Amanda’s free 5-part video course and workbook to discover your Great Work.
05:35 Valuable Productive Action: Cut the clutter—limit yourself to 3 real goals. Saying no more often will move you closer to what truly matters.
07:45 Bonus Material
10:15 Valuable Free Resource: Get the free Great Work course and join monthly community Zoom calls to build the courage and connection your goals need.

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello everyone. My name is Robin J. Emdon, and I'm an accountability coach and the author of GetResultsology® - The Science of Getting Stuff Done! I work with people who run their own business, no boss, distractions everywhere and never enough hours in the day. 

Together, we cut through the noise, sharpen their focus and follow through on the big ideas that actually move the needle.

That's what I call the Momentum Formula. 

Do it today, profit tomorrow and repeat! 

So if that's the kind of breakthrough that you've been looking for then you're in exactly the right place. 

And speaking of being in exactly the right place, I am delighted to tell you that today's guest is Dr. Amanda Crowell. Dr. Amanda is a cognitive psychologist, a TEDx speaker and author of Great Work. Amanda helps high achievers do what matters most without burning out. With powerful insights on motivation, mindset and meaningful progress, she's here to show us how to pursue our great work on our own terms.

If you've ever struggled to follow through or felt buried under your own ambition, then this episode is definitely going to be for you.
Amanda, welcome to GoalBusters!

AMANDA
Thank you very much. I'm excited to be here.

ROBIN
I'm excited you're here too. I think we've got quite a few things in common in the areas that we work in and I'm really interested to hear your take on those things because that's what I'm interested in. So that makes, that's perfect, isn't it? Whereabouts in the world are you?

AMANDA
I am in New York City.

ROBIN
Okay. I think I know where that is roughly as the profile is, it's somewhere over there. All right, I'm waffling. Shall we do the questions instead of letting me waffle on?

AMANDA
Let's do it.

ROBIN
All right, let's put the clock up on the screen.

And there it goes. Amanda, could you tell me please, who is your ideal client?

02:30 AMANDA – Ideal Client
Sure. So I work with people who are doing great work, which is often work that's meant to feels like a calling, who are trying to change the world. And they come in two categories. One are people who are sort of accidental entrepreneurs.

They were just trying to help. And now they have this business, and they're not sure what to do with it. And the other group has been doing their great work, but they have burned out again and again. So I work with the first group to get their great ideas out there in the world and the second group to do it in a sustainable way.

ROBIN
Wow, what a noble occupation you have there. I love that. Thank you. So what exactly is the problem? Obviously, you've said you help them with their burnout, but how do you go about solving the problem or problems for them?

03:10 AMANDA – Problem Solved
Yeah, so the problem is that our great work is the work that matters the most to us, but it's often the first to go. So we have a tendency to meet expectations. We're doing the work other people ask us to do. We're doing the work we're familiar with doing. But when we have something on our heart or something that is calling to us, like maybe it's writing a book or maybe it is starting the business or could be inside your business doing like going from one to one to one to many, Whatever it is that feels like the next big thing, it's often quite challenging to choose that over all the expectations and other people's desires, and to actually make the time to do that. So I work to help them identify what it is, believe in it, and then go through the great work method, which helps to strip away all the things that are getting in the way so that they can actually make the time to do it without sacrificing their health, happiness, or relationships.

ROBIN
Perfect. And is there like one valuable free action that they can take that they could implement that would help them to solve that problem, at least in part on their own?

04:20 AMANDA – Valuable Free Action (VFA)
Yes, absolutely. So one of the biggest challenges at the beginning of somebody's journey is them saying, I'm not sure I have great work. Or I might have great work, but I don't know what it is. So on my website, which is AmandaCrowell.com, at the top of every page, there's a banner that says, take this free course.

And it used to be a paid course, but I found people really need that to believe enough to do the harder steps, like telling people no, they won't do other things. Those are other steps. But just digging in and figuring out what is your great work can be just very meaningful all by itself. So that's a five video course, there's a workbook, it's free, and every page of my website has the link to go over there and sign up for it.

ROBIN
Oh excellent, okay, well I think we may return to that a little bit when we finish the other questions, but thank you that sounds really exciting and a very generous offer. Thank you. So now that we have a little bit of a better understanding of what you do, let's dive into GoalBusting, which is focusing on how to maximize productive time to achieve business goals. And I think you probably know a little bit about that too. Could you share any advice for or tips for someone looking to improve their productivity habits?

05:35 AMANDA – Valuable Productive Action (VPA)
Yes. I think my number one tip for improving your productivity is to do less.

So often we think that we have to say yes to our big dreams, and we do. That's visioning. Right? But we also have to say no to everything else.

So in the great work method, I let people have three goals, just three. And when we first look at how many goals they're pursuing, it's like twenty seven goals at the same time. They're, like, losing weight while they're building a business, while they're trying to exercise and training for a marathon, while they're, like, renovating their house. And, you know, there's so many things that they're doing.

And doing many, many, fewer things actually makes you more productive in what matters. You might not check as many boxes on the to do list, but the ones that you check will actually move you closer to where you wanna be. And that's really the shift that when we start prioritizing doing what matters, then everything else starts to fall into place. And we feel so much better that it feels worth it.

But it's scary. It is scary to say to somebody, I know I said I would do it, but I'm not gonna do it. And, like, that's often one of the number one sticking points where it's like, we're just gonna sit here until you tell that person that you're not doing it anymore. Like, it just is such a hard thing for people to do in a culture that privileges yes so intensely.

ROBIN
Yes. And also you have to learn to say that to yourself. I mean, there's nothing more busy, for example, than cleaning out the garage. 

You're incredibly busy. You can get to the end of the day, the week, the month and think I've been incredibly productive cleaning out the You're incredibly productive.

Yes, but what has that got to do with your Great Work?

AMANDA
Right, exactly.

ROBIN
Well actually I'm in the cleaning garage business.

AMANDA
Well okay, then you did it.

ROBIN
But that's not usually the case is it?

Just busyness for the sake of being busy and it may have needed doing but did it really need doing right now?

AMANDA
Right, by you?

ROBIN
Yes, exactly. Yeah. Perfect. Yeah. I think I've grasped what you're saying because it resonates for me very much and I love it. Thank you for sharing that with us. Alright, so what is one other question that I should have asked you today that I didn't and your answer, please?

07:45 AMANDA – Bonus Material
Yes. Well, so often people so there's a book, and you should read the book. But then it's like, yeah. But how?

But how, Amanda? How? And so I actually created before I wrote the book, I created a journal. It's called the great work journal, and it's a time management system.

And it guides you through all the psychology behind why you're not doing it in the first place. It also forces you to only choose three goals, forces you to choose three tasks this week, and forces you to choose three to dos today. And as long as you actually follow, the Great Work journal method, which doesn't work for everybody, but for the people it does work is like, oh, life changing. Then you know for sure that you've lined yourself up so that your great work, your vision is at the top. And you know that what you're doing these ninety days is getting you closer. What you're doing this week is getting you closer. And if you only have ten minutes for your great work today, you know that those ten minutes are getting you closer. And that alone makes you feel less despair.

I finally am getting to it. I might only have ten minutes but with those ten minutes I'm making a difference.

ROBIN
Yes absolutely I love that. That sounds brilliant and also I come back to the point I was just making if you spent those ten minutes cleaning the garage again whatever level of despair you're going to feel, it'll still be there. Really does have to be focused on your Great Work. Really does.

And it does. Two minutes makes a difference. Five minutes makes a world of a difference. Ten minutes feels like forever.

And sets you off for the day, doesn't it?

AMANDA
It sure does.

ROBIN
Yeah. Brilliant. I love it. I love it. I knew you were going to be brilliant and you were.

Thank you so much. And you did it too in the full seven minutes. Isn't that wonderful? 

AMANDA
Yes.

ROBIN
It's almost like you could see the clock on the screen, which has now magically disappeared because the seven minutes are up. You've already alluded to it. I don't know, but let's do it. Let's cover it.

So the final question I always ask is how can people reach you? And also, you've mentioned a couple of cool things, but I'm going to ask you again, is there a valuable free resource they can get from you? And because I always say to people, and again, you actually explained it probably better than I could, I always feel a little bit cheeky asking for it but really it's a really good way to get a really powerful taste of your offer and to see if it's a good fit and it resonates for you and then people can explore further without necessarily… they might be a bit embarrassed to contact you straight away.

10:15 AMANDA – Valuable Free Resource (VFR)
Yeah. That's a really good point. So I I'm at amandacrowell.com. In terms of social media, I'm most active by a lot on LinkedIn and would love if you do connect with me, just say Robin J. Emdon sent me, and I will say, except because any friend of yours, friend of mine. So that's where I'm on social media. 

And I would say that the free resource really is and particularly if you think, I want to have great work, I desire to have great work, I wish I had great work, or I know I do, but I don't know what it is. That course is really great.

And actually, we have a community too. There's another free offer, which if you connect with me on LinkedIn, every month, I just do a live event. We just had it right before this, and it's just such great people in real life on Zoom, you know, so you they could be anywhere in the world. 

Join us. Hang out with us because one of great work takes courage and courage requires community.

ROBIN
Yes. And also the people that you spend time with is what you will become.

So if you're spending time with inspiring successful people, also all working on their Great Work, It feels so much better than spending time with people that basically they just want to tidy the garage or drink in the bar or watch TV or take the dog for a walk, which is a lovely thing to do, but they're not working on their Great Work.

They're taking dogs for a walk, which is a nice social thing. And life is about balance.

AMANDA
It is.

ROBIN
Sounds like you provide a lovely environment for people to hang out with like minded people, which in this day and age is harder and harder to do. And if you have to do it online, what a brilliant way to be able to do it.

AMANDA
Thank you.

ROBIN
Okay, so that's it. Thank you so much, Amanda. That was truly inspirational. My only regret is that we didn't have more time because I feel like I could sit and pick your brain for hours, but I probably couldn't afford you. But in any case, what we got for free was amazing. Thank you so much.

AMANDA
Thanks for inviting me.

ROBIN
Dr. Amanda Crowell, thank you for doing this today.

AMANDA
Thank you.

ROBIN
You're very welcome. And remember everybody, keep GoalBusting and make your future self proud.

Bye bye.

OUTRO
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And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is the creator of GetResultsology®: The Science of Getting Stuff Done!, a research-backed system that helps solopreneurs beat procrastination, build momentum, and follow through on what matters most.

Robin was one of a small, invitation-only group selected for an intensive life-coach programme taught by Tony Robbins* and his faculty in 2001. The training was meant to prepare them for roles at his organisation in San Diego, but when that opportunity changed Robin stayed in the UK, launched his own life-coaching practice, and later stepped back to raise his two young sons.

Known to clients today as The Procrastination Slayer, Robin had a face-palm moment in 2019 when he realised it had taken him ten years to finish a six-year degree. That wake-up call launched his mission to master procrastination.

During the Covid lockdowns in 2020 he discovered that researchers had published more than 900 studies on procrastination in a single decade and pulled the most practical lessons from the strongest research and leading books to shape his momentum formula:

Do it today, Profit tomorrow, Repeat.

Peer-reviewed research from the Dominican University of California shows that working with an accountability partner can raise goal-achievement rates by up to 33 percent, a finding woven into every GetResultsology® plan.

Robin hosts The GoalBusters Podcast, now past 100 episodes, where he talks with fellow solopreneurs and uncovers the real-world productivity tactics behind their success.

From South Devon, England, he coaches clients worldwide, helping solopreneurs, creatives, and other no-boss professionals turn scattered effort into consistent progress and profit.

Want an engaging guest who sparks action or an accountability coach who keeps you on track? Book Robin for your show or request coaching details.

*Tony Robbins and Robbins Research International are not affiliated with, and do not endorse, GetResultsology® or its services.

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