1. Discover how to sell more without high-pressure, exhausting launch periods.
2. Learn the secret of getting your audience excited before your offer even drops.
3.Hear a simple but powerful action you can take today to boost curiosity and sales.
4. Find out Brenna’s personal productivity tweaks that keep her on track working from home.
5. Get access to her free AI-powered launch calendar to plan your next pre-launch in minutes.

Brenna's Valuable Free Resource (VFR):

https://brennamcgowan.co/launchcalendar

Launch strategist Brenna McGowan reveals how Anticipation Marketing® helps coaches, course creators, and consultants sell more without stress. Learn her simple pre-launch steps, productivity hacks, and why building buzz early can triple revenue. Plus, grab her free AI-powered launch calendar.

02:55 Ideal Client – Coaches, course creators, membership owners, and service providers selling high-end services or digital programmes
03:25 Problem Solved – Overwhelming, stressful launches that fail to build early excitement or sales momentum (03:25)
04:40 Valuable Free Action (VFA) – Start talking about upcoming offers now to spark curiosity without asking for the sale
05:45 Valuable Productive Action (VPA) – Protect Mondays for deep work, and plan your day the night before to stay focused
08:55 Bonus Material – Why Netflix’s Sullivan’s Crossing launch strategy shows the power of early attention
11:10 Valuable Free Resource (VFR) – Free AI-powered launch calendar

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello everyone. My name is Robin J. Emdon and I'm an accountability coach and the author of Get Resultsology® - The Science of Getting Stuff Done! I work with people who run their own business, no boss, distractions everywhere and never enough hours in the day.
Together we cut through the noise, sharpen their focus and follow through on the big ideas that actually move the needle. That's what I call the momentum formula.

Do it today, profit tomorrow and repeat!

So if that's the kind of breakthrough that you are looking for, then you're in exactly the right place. 

And speaking of being in exactly the right place, I am delighted to welcome our guest expert Brenna McGowan.
Brenna is a launch strategist, copywriter, speaker and creator of Behind the Launch.

She helps coaches, course creators and consultants avoid high pressure launches using her Pre Launch Plan program and 

Anticipation Marketing® strategies.

Clients have tripled revenue, pre sold offers and reduced overwhelm. Based in Northern California, Brenna enjoys walking her labradoodle Louise, reading cheesy romance novels and preparing for empty nest life. 

Brenna, welcome to GoldBusters!

ROBIN
Thank you. I'm so excited to be here.

BRENNA
I'm excited to have you here too, all the way from California as well. What's the weather like? I know that's a stupid question to ask a Californian, but I'm gonna ask you it anyway.

BRENNA
I live up where it's very dry and at the moment, as we're recording very, very hot. So something that people don't realize a lot about Northern California is that we don't see rain for six or seven months at a time, which I love the sun, but it also becomes a very everything is brown surrounding us for the most part.

ROBIN
Yes, I had a feeling the word hot was going to come into that answer but shall we do the questions instead because otherwise I could probably talk about… as I explained to you before the call I could talk about the weather for hours and that's not really the point of the podcast.

BRENNA
Let's do it.

ROBIN
All right, let's get the clock up on the screen.
And there it goes. Brenna, could you tell me please, who is your ideal client?

02:55 BRENNA – Ideal Client
Yes, you mentioned it a little bit in my bio, which is course creators, coaches, people who have masterminds, memberships, service providers, pretty much anyone and even a little bit of e comm, but I mostly focus on people that are providing high end services or have some type of course digital program that they're trying to sell.

ROBIN
That's perfect. Thank you so much. All right. So what exactly is the problem or problems that you solve for those people?

03:25 BRENNA – Problem Solved
Yes. So the problem that I solve for my people is that they have a service, they have a program, and they want to increase their sales. They are doing regular launches, or another way of saying this is just a promotion. And they're trying to figure out how they can do this in a way that doesn't feel super overwhelming. So, in the online space that I reside in for my business, you know, launches have become this big, bloated, stressful, pressure time And what I have really done and really love helping my people with is like, what can we say and do before someone ever sees an offer that gets people leaning in? I call it Anticipation Marketing®

. 

What can we do to create anticipation and get people asking us when something is coming instead of feeling like the person who is waving their hands trying to get attention at the time that they're trying to sell.

ROBIN
Okay, thank you. That sounds very interesting. And I'm trying to avoid the temptation to hear the word lunches when you're talking about launches, because that would be silly. All right, so what is one valuable free action that the audience can implement that will help them to solve the problem that you've outlined?

04:40 BRENNA – Valuable Free Action (VFA)
Yeah, so I think the simple thing that you can do that seems so obvious, but we often forget is just to start talking about what you have coming up. What are you working on? What are you doing behind the scenes? What offers are coming up in the future? So often we kind of work in isolation and then we go out and whether it is a brand new launch of a product or service or even if it's something that we've already launched before that people have already seen, but how can you start talking about it ahead of time in a way where you're not asking for the sale, but instead creating curiosity and anticipation around your offer.

ROBIN
Okay, brilliant. Thank you so much. That's very clear. Alright, so now that we have a better understanding, a little bit better understanding of what you do, you can't cover it all in a couple of minutes. Let's dive into GoalBusting, focusing on how to maximize productive time to achieve business goals. Brenna, could you share any tips or advice for someone looking to improve their productivity habits?

05:45 BRENNA – Valuable Productive Action (VPA)
Yeah, I think this is an ironic question to ask me. And I think it was ironic to go on this because I don't consider myself the most productive person, right?

Especially working from home and working for myself, and I have a very small team and I have to be the person who has to lead and guide, this is an area that I definitely have friction around sometimes. But the one thing and I've tried everything and I've tried the time blocking, I've tried all the different things that are out there. For me, there's two things that work really well. 

The first thing is not scheduling appointments on Monday.

There's something about me, if I have something on my schedule where I have to show up on a Monday, it throws my whole week off. And so I've worked very, very hard to protect my Mondays where I'm not taking calls, I'm not talking with clients. That's the first thing.
The second thing is thinking about my day ahead of time.

So in a perfect world, they'd be all perfectly scheduled out, but that's just not the way my brain works. But if I can just take a few minutes the night before and go, okay, this is what I'm gonna do from this time to this time. Whether it's getting up and exercising and walking my dog Louise. Whether it's something I'm gonna work on for a client, writing an email, whatever it is.

If I can set those things out ahead of time, I am a hundred percent more productive. If I show up at my desk the next morning thinking, what should I work on today? It all falls apart because I don't wanna work on anything, right? So that's been the things that really have helped me.

ROBIN
Thank you. And actually, my point of view, that's almost the perfect, one of the most perfect answers to that question I've heard for a long time, because you've highlighted some of the issues and the challenges that us people who work from home struggle with on a daily basis. 

Now not everybody does, but I suspect a great many do. And for example, I completely identify with you. I've done exactly the same thing. I will not do appointments on Mondays… for exactly the same reason. Just says something about the psychology. 

I look forward to Mondays. I work really hard on Mondays to get everything done that I want to get done, but I don't include appointments because for obvious reasons that ties you into other things that you then have to follow-up on and do. 

I really love what you're saying and about scheduling. And you also mentioned the fact that just doesn't work for me.

In my book, I talk a lot about the fact that everybody is different. Everybody has things that works for them and things that don't work for them. It's really why we've got this podcast because, you know, we're coming up to a hundred episodes now. Next week we'll broadcast our hundredth episode.

And there are some similarities between the ideas that people come up with in answer to that question, but there's also maybe fifty, sixty different varieties to illustrate the point that everybody has a different answer. So I love that. Thank you so much. Now I've waffled on and I still have a question to ask you and I will give you time to answer it, of course.

What should I have asked you today, Brenna, that I didn't? And your answer, please. And if you need to take a little bit more time, please do.

08:55 BRENNA – Bonus Material
Yeah, so I think you should ask me what I'm watching on Netflix.

And I'll tell you why I'm saying that. First of all, I really love, like I've been on like a little bit of a TV binge lately, but I don't watch like what everyone else watches a lot of the times. And I like real… I don't like anything that's stressful or if it feels tense at all, I'm out. So I've been watching, and this one actually is a little bit, I've been watching Sullivan's Crossing.

And the reason why I bring this up, at the time that we're recording this, is with Sullivan's Crossing, they actually were… they just came out with a new season yesterday, Monday. And the reason why I know this is because Netflix was telling me. Netflix was telling me that this was coming up, right? And so this goes back to what I'm talking about anticipation.

And like so many times people think, why am I not selling more?

And I actually had a friend and I, we were just discussing this yesterday and he talked about like, I don't think people realize what I'm selling. You know, they're asking for things that I'm already selling. And so I want us to remember how distracted, when we speak of productivity, a lot of times we're extremely distracted human beings. And when it comes to your business, or whatever you're doing, is that you have to get attention and get it early and sustain that attention if you wanna increase momentum and increase your sales. And so that's why I asked you that question because I'm watching Sullivan's Crossing because Netflix told me that it was coming up.

ROBIN
Brilliant. Brilliant answer to that question. I love it. I love the connection you've made there.

I do have one final question which is how can people reach you?

That's part A. And part B. I always say this is a cheeky question I say it every time, but I'm going to ask you if there are like a valuable free resource they can get from you and it's not really cheeky it's a serious point. People may not be quite ready to launch themselves into speaking to you.

See what I did there? But they might be interested in finding out more about how you work and what your offer is and that's where the valuable free resource comes in. So please do feel free to share that as well.

11:10 BRENNA – Valuable Free Resource (VFR)
Yes. Well, you wanna, the easiest way to talk with me is come find me on Instagram, look at brennamcgowinco. You can DM me, I would love that. Come say hi, tell me you listen to this podcast and I love having one on one conversations on that platform. And if you're like, okay, I do have a course, a service, you know, something that I want to launch, that I want to, you know, garner this attention and do it in a way that doesn't feel stressful and with a lot of pressure, I have my launch calendar. You can go to brennamcgowan.co/launchcalendar and that launch calendar, you can plan out your entire launch and prelaunch in moments using my cool little AI tool. And that will give you a breakdown of the things that you should be saying and the type of content that you should be creating before you put an offer in front of someone.

ROBIN
Fantastic. That's actually a wonderful offer. Thank you so much. That's actually incredibly useful. Planning is everything strategy and to have someone with a professional understanding of what it takes to put something like that together. That's terrific and very helpful I'm sure. Thank you.

ROBIN
Thank you.

BRENNA
Thank you Brenna McGowan for being on GoalBusters today. It's been a blast.

BRENNA
Thank you so much.

ROBIN
And remember everybody, keep GoalBusting and make your future self proud.

Bye bye.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
Your support is very much appreciated!

And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is the creator of GetResultsology®: The Science of Getting Stuff Done!, a research-backed system that helps solopreneurs beat procrastination, build momentum, and follow through on what matters most.

Robin was one of a small, invitation-only group selected for an intensive life-coach programme taught by Tony Robbins* and his faculty in 2001. The training was meant to prepare them for roles at his organisation in San Diego, but when that opportunity changed Robin stayed in the UK, launched his own life-coaching practice, and later stepped back to raise his two young sons.

Known to clients today as The Procrastination Slayer, Robin had a face-palm moment in 2019 when he realised it had taken him ten years to finish a six-year degree. That wake-up call launched his mission to master procrastination.

During the Covid lockdowns in 2020 he discovered that researchers had published more than 900 studies on procrastination in a single decade and pulled the most practical lessons from the strongest research and leading books to shape his momentum formula:

Do it today, Profit tomorrow, Repeat.

Peer-reviewed research from the Dominican University of California shows that working with an accountability partner can raise goal-achievement rates by up to 33 percent, a finding woven into every GetResultsology® plan.

Robin hosts The GoalBusters Podcast, now past 100 episodes, where he talks with fellow solopreneurs and uncovers the real-world productivity tactics behind their success.

From South Devon, England, he coaches clients worldwide, helping solopreneurs, creatives, and other no-boss professionals turn scattered effort into consistent progress and profit.

Want an engaging guest who sparks action or an accountability coach who keeps you on track? Book Robin for your show or request coaching details.

*Tony Robbins and Robbins Research International are not affiliated with, and do not endorse, GetResultsology® or its services.

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