1. Learn how to build a tiny but mighty business that supports your life, not consumes it.
2. Lydia reveals how to identify your sweet spot work—work that’s built around your values and strengths.
3. Discover practical actions to simplify your business model and reduce burnout.
4. Get inspired by Lydia’s minimalist yet powerful approach to entrepreneurship.
5. Grab access to Lydia’s free Tiny Business Quiz and resources to create a simpler, more profitable business.

Lydia's Valuable Free Resource (VFR):

https://screwthecubicle.com/tiny-business-quiz/

In this powerful episode, Lydia Lee of Screw the Cubicle shares how to create a tiny but mighty business that aligns with your values, personality, and life goals. Learn to find your “enough” and simplify your business to work 25 hours a week - without sacrificing income or impact!

02:40 Ideal Client: Lydia’s ideal clients are solopreneurs tired of hustle culture, seeking more freedom and fulfillment.
03:55 Problem Solved: She helps entrepreneurs design businesses that align with their values and personality while removing unnecessary complexity.
06:25 Valuable Free Action (VFA): Identify your personal “enough number” to guide pricing, workload, and focus.
07:35 Valuable Productive Action (VPA): Ruthlessly prioritize the few high-impact tasks that truly matter—do less but better.
08:20 Bonus Material
10:10 Valuable Free Resource (VFR): Take Lydia’s free Tiny Business Quiz at screwthecubicle.com/tiny-business-quiz to uncover why your business might feel unnecessarily complex - and how to simplify it without sacrificing income or impact.

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator and author of the GetResultsology system and a dedicated accountability coach. My mission is to empower solopreneurs to unlock their true potential, boost their income, and achieve extraordinary success by maximizing productivity, streamlining their businesses, and aligning their goals with their authentic vision and purpose.

If you're ready to turn ambition into action and transform your goals into reality, you're in exactly the right place.

And speaking of being in exactly the right place, I am delighted to welcome Lydia Lee as our guest today. Lydia is a work reinvention strategist and founder of Screw the Cubicle, where she's leading the tiny business revolution. After burning out from building a successful but unsustainable business, Lydia redesigned her life around freedom, sustainability, and what she calls tiny but mighty entrepreneurship.

Through her signature Tiny Business Method, Lydia helps solopreneurs build profitable businesses without sacrificing their lives to do it. 

Now based in Bali, Lydia runs her own intentionally small business working twenty five hours a week, living proof that enough really is enough. 

Lydia, welcome to GoalBusters.

LYDIA
Thank you for having me, and hello from the other side of the world.

ROBIN
Yes. You're in Bali. That's amazing. What time is it there for you?

LYDIA
It's a little bit after four PM. So, you know, still alive and, you know, awake for you, but you are in the morning.

So I thank you for waking up in the morning.

ROBIN
I'm in the morning, and I just had coffee, and I'm just freaking out. I thought four o'clock in the afternoon. Oh, no. That's too late for another coffee.

So I'm feeling privileged that I you've got the beautiful scenery there, and I can have another coffee if I want one.

LYDIA
That's right.

ROBIN
So, yeah, that's not that's a hard call for me. Anyway, I'm waffling on. Should we do the questions?

LYDIA
Yes, please. 

ROBIN
Alright.

Let's get the clock up on the screen. And there it goes. Lydia, could you tell me please who is your ideal client?

02:40 LYDIA – Ideal Client
So I work with solopreneurs who are, you know, feeling tired of the hustle harder narrative. And so they're people that are either in a corporate transition, you know, they're leaving corporate to build a side hustle to escape, right, their nine to five, or they've already built a business that kinda feels too complex and it's kinda feeling more like a prison these days because they're actually working more hours than they did in their corporate life, which is, you know, not the reason why they left in the first place. Right? So most importantly, like, these two people really care about wanting to design work that supports their life and not consume it.

So they're kind of that anti, build a bigger business, ask the mantra people. Right? They sort of believe that they actually want something a little cozier. They want something manageable. They don't wanna manage a team. They wanna work with people but not be a big empire. Right? And they want more time freedom for their life, which is the core reason why they left corporate in the first place and maybe something along the line you know, along the way, they have lost track of the plot of what they're doing it for or just have taken on very bad business advice that going bigger and scaling bigger is the only way to success.

ROBIN
Excellent. Thank you. That sounds very interesting and very relatable as well. So you've already alluded to it, obviously, but maybe you could expand, please, on the problem or the problems that you solve.

03:55 LYDIA – Problem Solved
So there's sort of two main core problems. The first problem I solve is more the individual, the person behind the business, not the business model just yet because it's really important for us to actually identify, like, what's the style of work that we wanna do that's based on our personality type, based on our strengths, our value systems. You know, eighty percent of my clients are introverts. They're gonna work a little different from me, who is more of an ambivert slash extrovert. Right?

So I need to kind of help them uncover and, you know, make sure that when they are building the type of work, so not just the niche or the industry they're working on, but how they facilitate that work, right, in a way that suits their their personality type, that's gonna bring in more fulfillment. And that's what I call the sweet spot work, right, which is the intersection between your mastery, your deep interest, and the impact that you wanna make. So then that brings me to the second problem after they understand the direction of their body of work, then it's what's a container that holds that body of work in a way that fits the life that I wanna have.

You know, most people start off as a business first, life second kind of model, and I think in the beginning, this is normal because you're just trying to prove yourself, you know, make more money than you did in corporate, do something, and hopefully it works, and the business part comes first. But at some point, usually around the two to three year mark, I find that most entrepreneurs hit that sort of ceiling of, like, woah… you know, my life isn't there's nothing to show for my life of, like, I've got money in the bank but no time to spend it or the quality of life with their families or other hobbies and passions in life are dwindling.

So that second problem I solve is helping them build a tiny but mighty business model that is going to be running more on simplicity, right, more, working doing less but better in it, right, more strategic mindset of, like, how do I focus on the one thing that's gonna help make me successful and the one thing that I want my core framework and mastery to be known for rather than launching, you know, six to eight different products a year. So it's a really minimalist business model, and it's designed to run for so that you can work twenty to twenty five hours a week.

ROBIN
Fantastic. Tiny but mighty. I think I'm going to steal that. Yes. I am going to steal that.

LYDIA
I better run to the incorporate office and make sure I get that incorporated.

ROBIN
Yeah. Too late. I'm already working on it. I'm tapping away… no… It's excellent. It's very memorable, actually, and I love it.

I absolutely love it. Alright. So what is, one valuable free action that the audience can implement that will help them to solve the kinds of problems that you're talking about?

06:25 LYDIA – Valuable Free Action (VFA)
I think one of the big things is getting the numbers right. I think when you know, I talk a lot about enough, making enough for your life, and enough is enough is a beautiful, lovely thing to reach and not anything more. And so we need to get to the true numbers. What's the cost of your lifestyle? What's the cost of your business expenses?

And really look at, like, what it takes to make that number. Right? So that there's no it's not just growing for growth's sake. Right? There's a real number to meet. Every dollar has a purpose, and that will support you in pricing yourself appropriately, knowing what's enough clients, what's enough work, what's enough impact that you really wanna make. So for a lot of us that may have been in business or starting a business for the first time, look at that number now. It is never too late of a time to do it, and that's gonna help give you a bit of a North Star of what the enough number looks like so that you're not doing more for the sake of more.

ROBIN
Yeah. Very sound advice. So, impeccable. Thank you. So now that we have a better understanding of what you do, Lydia, let's dive into GoalBusting briefly, focusing on how to maximize productive time to achieve business goals, which ties in nicely, I think, with your Tiny and Mighty system. So could you share any tips or advice for someone looking to improve their productivity habits?

07:35 LYDIA – Valuable Productive Action (VPA)
Well, I'm gonna do a bit more of a counterintuitive thing of, like, you know, I think the secret isn't about doing more or learning how to do more better. It's actually doing less but better. You know, as I mentioned before, I work about twenty five hours a week, and I can only do that because I'm focusing really ruthlessly on the few things that actually move the needle. Right?

So, that means that, you know, I'm not taking on things that aren't in my zone of genius. I'm saying no a lot more than I say yeses. Right? And that protects my time, my energy for things that I deem important to me.

ROBIN
Excellent. And so finally, with one minute and I have a bit to go, could you 

LYDIA
Yeah. I made it.

ROBIN
Well no. I'm only not quite there yet. I still got one more question. What should I have asked you today that I didn't, and what's your answer, please? And then you can brag about making it.

08:20 LYDIA – Bonus Material
Okay.

I think, you know, one of the questions that you could have asked was, like, is there a misconception that people might have that tiny might mean unsuccessful or maybe you're not ambitious enough? You know? I get that a lot you know, when people talk about tiny. Is that you're playing small here? You know, you should play bigger. Right? 

That's kind of the mantra a lot of people say to me. But I think that, you know, you can be Tiny but Mighty. Right? 

As my tagline suggests. Right? It's an intentional choice. It's not a limitation, because, you know, enough is a powerful choice. Right? 

When everyone around you is talking about scaling bigger, working harder, being everywhere online, it does take real courage, right, to know what if what if enough is actually enough. Right? And so the most successful business owners that I know aren't the ones with the complex strategies.

They're the ones that are brave enough to do not design something that fits their life. Right? And that if that's not an achievement, I don't know what is. Right?

Like I said, not the money in the bank is just money. But if you don't have the time, the spaciousness, you know, the flow in your work life to use that money to improve your quality of life and the people around you, what the hell's the damn point?

ROBIN
Absolutely. And look at that. We've still got time to spare. We could ask you another half dozen questions. No. I won't do that. 

Lydia, that's been fantastic and I really love the tiny but mighty, tag that you're talking about there. It's very inspiring, because it really makes the point very clearly and as you say, it doesn't mean playing small, it just means that it's mighty really but you don't have to have a huge operation to make it happen.

Alright. So talk about making it happen. I would really love it if people could find out how to reach you.

And also, is there like a valuable free resource, which is really a cheeky way, a little bit cheeky, but not really, of saying how can people get a taste of what you do just to find out more about you, and then they can connect with you in their own time.

10:10 LYDIA – Valuable Free Resource (VFR)
Yeah. If well, if the conversation resonated with people and they kind of wanna diagnose what they need to do right now in their business to get to a a tinier model, right, that is gonna actually make them more money with less time. So you're not making less money. You're making more money with less time, less effort, more simplicity, and minimalism applied to your business.

I would recommend for people to take my Tiny Business quiz, right, which is on screwthecubicle.com/tiny-business-quiz Okay? And, hopefully, That's gonna help you diagnose the one core issue happening right now in your business that's creating, you know, unnecessary complexity, right, and what to do about it so that you can start, right, opening up your opportunity for a tinier business model. 

And, of course, where you can find me, screwthecubicle.com. I have all my free resources. My YouTube channel is packed with videos. That's the best way to get to know me, and all of that is on the website as well.

ROBIN
Wow. I know what I'm gonna be doing for the rest of my morning before my second coffee. Maybe as I have my second coffee. Lydia, that's been fantastic.

And, yes, absolutely. The link the, link to the valuable free resources is spread around like wedding confetti all over our podcast web page and it should be on the YouTube video for people watching this as well. It will be on the YouTube video, there's no doubt about that. 

Alright.
Lydia, it's been wonderful. Thank you so much. There's so much information you packed in. An absolute masterclass.

I feel like we should have been speaking for about an hour, but actually we got an hour's worth of content in just seven minutes, which was terrific.

LYDIA
Perfect. Thank you for having me on and this lovely conversation together.

ROBIN
It's been an absolute pleasure. Thank you. And remember, keep goal busting and make your future self proud.

Bye bye.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
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And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is the creator of GetResultsology®, The Science of Getting Stuff Done!, a practical system that helps self-starters overcome procrastination, build momentum and follow through on what matters.

Known as The Procrastination Slayer and The Momentum Architect, Robin supports solopreneurs, creatives and no-boss professionals across the full spectrum of productivity challenges. Whether someone is stuck at the starting line or simply wants to move faster with more focus, his work helps turn scattered effort into consistent progress.

Robin began his career in his family’s retail business before training as a life coach in California in 2001. Although he has always been based in South Devon, coaching took a back seat while he raised his two sons as a full-time single dad. The desire to help others never went away. In 2019, a personal turning point revealed just how much procrastination had been limiting his own progress. It had taken him ten years to complete a home-based degree designed to take six.

When the lockdowns began in 2020, Robin immersed himself in the best thinking in neuroscience, behavioural psychology and productivity. From that deep learning, he developed GetResultsology®, built around what he now calls his momentum formula:

Do it today – Profit tomorrow: Repeat!

The formula is easy to remember but harder to live by without the right structure. GetResultsology® helps close that gap by turning daily effort into consistent, meaningful progress that leads to profit, growth and life-changing outcomes.

Still based in South Devon, on England’s scenic southwest coast, Robin now works with clients around the world. From his quiet corner by the sea, he helps people stay focused, take action and get results that truly move the needle.

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