1. Learn how to scale your business without adding more hours to your schedule.
2. Discover the one thing that can make everything else in your business easier.
3. Get John’s proven strategy for building a sold-out group coaching program.
4. Find out how to book high-value coaching clients with just two emails.
5. Grab a free copy of John’s book Serve to Sell packed with actionable sales tactics.

John's Valuable Free Resource (VFR):

servetosellbook.com/goalbusters

John Meese, best-selling author and marketing expert, shares how overwhelmed entrepreneurs can transition from being maxed out to sold out. Learn how to create a profitable group coaching program, the key mindset shift for productivity, and how to book premium clients effortlessly. Plus, grab John’s free book Serve to Sell!

02:30 Ideal Client: Online business owners who are maxed out, overworked, and underpaid.
03:10 Problem Solved: Helping them scale their income with a sold-out group coaching program.
04:45 Valuable Free Action (VFA): Have real conversations with potential clients to understand their goals and struggles.
06:30 Valuable Productive Action (VPA): Measure productivity by output, not hours worked, and focus on the one thing that makes the biggest impact.
08:10 Bonus Material
09:55 Valuable Free Resource (VFR): Get a free copy of Serve to Sell at servetosellbook.com/goalbusters.

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator and author of the GetResultsology system and a dedicated accountability coach. My mission is to empower solopreneurs to unlock their true potential, boost their income, and achieve extraordinary success by maximizing productivity, streamlining their businesses, and aligning their goals with their authentic vision and purpose.

If you're ready to turn ambition into action and transform your goals into reality, you're in exactly the right place.

My guest expert today is John Meese. John is a best-selling author and marketing expert who helps entrepreneurs monetize their knowledge without compromising their values.

With over 10 million emails sent under his name, leading to tens of millions in online education sales, John has helped clients generate over one million dollars in group coaching revenue in the past year alone.

He has featured in books by industry leaders like Pat Flynn and Michael Hyatt, and is passionate about helping others turn their expertise into thriving businesses.

Based in Middle Tennessee with his wife and four boys, John is dedicated to helping entrepreneurs achieve both income and impact.
John, you're very welcome!

JOHN
Thank you for having me. I appreciate it. Appreciate that generous introduction.

ROBIN
Not at all. It's really good to have you here. As we said, you're based in Middle Tennessee.

It's about midday for you, isn't it, over there?

JOHN
I think we established. Yes.

It is lunchtime for you, dinner time for me.

ROBIN
So we better crack on.

JOHN
Yes. Yes. The other half of my sandwiches off screen. Oh, sorry. I'm not supposed to show you the burnt half.
I'm gonna put it aside.

ROBIN
But Oh, you're the you've got the same cooking qualities as I have. I can only burn food as well. But alright. Shall we crack on with the questions, John?

JOHN
Let's do it.

ROBIN
Let's do it. Okay. So I will start the clock, and there it goes. John, let's talk about what you do. Who is your ideal client, please, John?

02:30 JOHN – Ideal Client
My ideal client is an online business owner who is maxed out. So typically that means some combination of you've just got you're looking you know, you need to make more income, but there's not another hour on the calendar that you can commit either to more clients or more product sales.

And that leads you to be I mean, typically what happens is then you're overworked and underpaid. That's a really frustrating place to be in, and that's honestly where most online business owners, kind of fizzle out. You know? Usually, they either go broke or burnout.
And so, yeah. So that's my ideal client.

ROBIN
Okay. Perfect. And you kind of touched on the second question, but, obviously, if you could elaborate, please, on what is the problem that you solve?

03:10 JOHN – Problem Solved
Yeah. I help online business owners go from being maxed out to being sold out. So where you create a sold out group coaching program where that allows you in, I mean, 90 minutes a week to earn, typically ten thousand dollars or more per month. I mean, I'm speaking in US dollars. We can do the math or whatever that is in other currencies.

But regardless, the goal is to make to be able to fund your lifestyle from a core group coaching program that's sold out consistently. So you're able to serve a handful of people in a really deep meaningful way. So to give significant impact on their life, but also to earn significant income that allows you to buy back your time by either firing one-on-one clients, quitting a day job, or phasing out other responsibilities so that you can now go from a place of abundance.

Now you can go write books, create courses, memberships, and grow your business, with that stable security. And a lot of that comes because I'm a family man myself. I'm married. I've got four kids.

And so when I go out and run do a course launch, I can't really risk, like, you know, our mortgage and grocery budget on a course launch. Right? I need to know that there's something stable that's coming in that allows me to support my family, but I also wanna make sure that doesn't turn into another full time job. So that's what I do.

And that's why I founded Sold Out Coach Club.

ROBIN
Wow. That that is awesome, actually. I'm hanging on your every word there going, this is this is really cool. I really like this. Fascinating.
So, question three. What is one valuable free action that our audience can implement that will help them to solve the problem you've described?

04:45 JOHN – Valuable Free Action (VFA)
Yeah. The simplest one that, for whatever reason, people just don't do very much is to talk one-on-one with your target client before they buy anything. Like and I don't mean go sell them.

But I mean, create a space to have a conversation with your client where you don't lead them. Right? You don't present anything for them to respond to. You don't give them an offer.

Just ask them about 3 areas of their life.

What are the results they want? So in other words, what's your most important goal right now?

What are the roadblocks standing in their way? What have you tried so far? How's that going?

And then what are the resources you have at your disposal?

If you get clarity on those three for your target client, the results they want, the roadblocks sitting in their way, and the resources they already have at their disposal, that's all you need to craft a really compelling program where you only need 5 clients to sign up to create your first sold out program.

And then typically what most of my clients do is they go, okay. One sold out cohort becomes another one, where now all of a sudden you start scaling up number of people and the price, and that's how you build from there. But it all comes back to just having a live conversation with an actual human being, making sure that you're serving real people. Because a lot of people get stuck creating offers for these sort of imaginary avatars, and you and you end up kinda missing. You're like, I don't get it. Why it's not working? You gotta talk to the humans.

ROBIN
Yeah. Absolutely. Definitely. Yeah.

Brilliantly said and very and very elegantly said and succinct and to the point. Thank you so much. So now we have a better understanding of what you do, let's dive into GoalBusting itself.

Focusing on how to maximize productive time to achieve business goals. So can you share any tips or advice, John, for someone looking to improve their productivity habits?

06:30 JOHN – Valuable Productive Action (VPA)
Yeah. If you're an entrepreneur, one of the first shifts you have to make is measuring your productivity not by your input, but by your output. So employees are measured by their input. If you show up and do the work, you get paid.

But as an entrepreneur, it doesn't matter if you work forty hours or four hours on the same project. You only get paid if you solve a problem for a profit. Right? That's what your job is as an entrepreneur.

So the first thing I think is just to change how you think about it. The productivity, you need to redefine it based on the output, not on the input.

And secondly, I think one of my favorite focusing questions comes from my good friend, Jay Papasan, who wrote the book The One Thing. And he asked the question, you know, what is one thing you could do right now that would make everything else easier or unnecessary?

So I find that question to be super helpful to focus on what is the one thing that makes everything else easier or unnecessary.

But sometimes I ask the question, and I don't know the answer. And then I go to the framework fix this next, which is from another friend, Mike Michalowicz.. He wrote this book called Fix This Next that breaks down okay. If there's a whole assessment for determining in your business right now, what is the one thing you need to focus on? It's kinda like Maslow's Hierarchy of Needs that apply to business, and it's super effective. So, that would be my advice.

ROBIN
Yeah. It's brilliant.

I think I might have to pinch those and put them in my book as well. Too late now, but yeah. They've already been written. But that that sounds, really solid, solid advice. And the one thing. I love that. Absolutely brilliant.

Alright. So final question, which is always a cracker this question. I'm always excited to hear what you say. So, John, what should I have asked you today that I didn't?

And what would your answer be, please?

08:10 JOHN – Bonus Material
I think you should have asked me about your own business, about how you could, what would it take for you to launch a sole-decker coaching program that allow you to buy back your time and to be more effective by doing so. And I think that if you were to ask me, I would have said I said okay. We need to craft a really simple, what I call a ten x promise, which is a one sentence summary offer of get results without roadblocks.

And then, literally, we're gonna draft two emails we send to ideally about a hundred people each. And that first email just says, hey. Would you be interested in working with me, Robin, as your coach to and then a promise. Right?

Something related to productivity. One of my clients who teaches productivity, Sean Blanc, his TEDx promise is run your full time business working part time hours. And so the email literally just says, hey. Would you be interested in working with me, to run your business working part time hours, run your business full time; your full time is working part time hours?

And that's it. There's no it's dash Robin. Right? There's no link. And you just use as a conversation starter to get people to reply and follow-up from there.

You'll need five clients to pay you two thousand dollars or some of the whatever the equivalences in pounds to have your first solo network coaching program.

ROBIN
Well, you beat me to it there. I was gonna ask you that when we finish recording.

JOHN
Well, now you know.

ROBIN

Oh, I know. Yeah. And also, we did that in exactly seven minutes, which is always terrific. Thank you so much for that.

JOHN
My pleasure.

ROBIN
And, genuinely, you did beat me to it there. I was like, this guy is really interesting. I'm hanging on your every word. Speaking of which, the fact that you are very interesting and you have a a terrific message there, how can people reach you? And also, is there like a valuable free resource that they could get from you if they did reach you online?

09:55 JOHN – Valuable Free Resource (VFR)
Yes. Yes and yes. So, the best thing that I can recommend for you as far as how to reach me and also how to just learn from me and go further would be, to get a copy of my newest book, Serve to Sell, for free. Now you can go on Amazon or wherever you buy books, and you can actually buy a copy of the book if you want to.

But if you want it for free, you can just go to servetosellbook.com/goalbusters and it'll take you to a page where you can download it for free. If you just go to servetosellbook.com, that's gonna take you to my online store where you can buy it or you can buy on Amazon. But if you add slash goalbusters, that's gonna take you to where you can download a free ebook copy of it. And I wanna show you the subtitle because it's really important.

It's exactly how to sell premium programs with one free coaching call. In other words, the conversation I mentioned earlier, my advice on how you should actually talk to your customer about these different things, talk to your target client to learn what matters to them, that works by itself, but it's also part of a bigger strategy for how I regularly and my clients will have/give these free coaching calls that is cost deep customer research. You learn so much from it. And it's also a high impact coaching call for them, the person who's receiving it. So they're like, oh my gosh. This is amazing.

And then the third bonus, the cherry on top, is that about half the time, you actually close a sale for a program that costs anywhere from a thousand to thirty thousand dollars.

So I think you should check it out.

ROBIN
Listen. I have an absolutely packed diary tonight and tomorrow, and it's packed now with reading your book.

I'm really gonna look at it.

I'm definitely gonna do that. It sounds amazing. It's a generous offer. And thank you so much for setting up a special link for us as well.

JOHN
My pleasure.

ROBIN
No one's ever done that before.

JOHN
Oh, really?

ROBIN
No.

JOHN
Well, I had the thought. I was like I had the thought. I was like, well, when you wanna go get the book, it's like, who you gonna call?

ROBIN
Exactly!

JOHN
GoalBusters!

ROBIN
GoalBusters! Yeah. Exactly. But if I could use get the rights to the music, I would definitely be put that in.

JOHN
Yeah. For sure.

Actually, Robin, if I could just add one thing about the book because this is a productivity conversation. Right? Sure. It's a short book, and that's on purpose.

Right? Because I was actually writing a much bigger book, and I pulled this out as one thing. So you can read the book in about ninety minutes. And that's the kind of the goal is that it's the goal is that this is like a book that's not just about thinking about things.

As you read it and immediately it's an action guide where I have regularly people will show me how, they will if they get a okay. Well, this is the hardcover… But if you get a hardcover copy of the book, for example, people will tell show me how they just keep this one page open underneath their screen because it's a guide of exactly how to run a free coaching call. So this is highly packed, useful content that I didn't write the book until we crossed the point where I had clients who earn more than a million dollars from just applying this one technique to their sales strategy.

So, please check it out.

ROBIN
Definitely. That's not even a question anymore. John. Thank you again. Thank you, and bye bye.

JOHN
My pleasure. Keep up the good work.

ROBIN
And you. Bye bye.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
Your support is very much appreciated!

And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is an accountability coach and creator of the GetResultsology® System, a comprehensive guide designed to help people overcome procrastination and achieve their goals.

Robin’s journey started in his family’s retail business, but he soon realised his true passion was empowering others. In 2001, he trained as a life coach in the U.S., which led him to specialise in accountability coaching and eventually create the GetResultsology® System.

During the 2020 pandemic, Robin faced his own challenge with procrastination. Despite years of coaching experience, he still struggled with distractions. Determined to find a solid, permanent solution, he developed the GetResultsology® System to help others and himself boost productivity.

Based in South Devon, England, Robin helps clients all over the world boost their income and profits by achieving extraordinary results through accountability coaching. In his spare time, he enjoys sharing his passion for local history.

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