1. Learn why most solo business owners over market and still don’t see results.
2. Discover the simple but powerful GEO framework to streamline your marketing.
3. Find out how to align your messaging with your marketing for maximum impact.
4. Get practical tips on how to structure your day for peak productivity.
5. Access a free resource that helps you market like an expert with less effort.

Michelle's Valuable Free Resource (VFR):

https://drmichellemazur.com/mle

Messaging strategist Dr. Michelle Mazur reveals how solo business owners can simplify their marketing, attract ideal clients, and amplify their impact. Learn her GEO framework to do less marketing while achieving better results. Tune in for practical tips and grab her free "Market Like an Expert" resource!

02:55 Ideal Client: Established solo business owners struggling with marketing and client attraction.
03:35 Problem Solved: Overmarketing leads to burnout and self-doubt—learn to market smarter, not harder.
04:40 Valuable Free Action (VFA): Use the GEO framework (Grow, Engage, Offer) to audit and refine your marketing efforts.
06:25 Valuable Productive Action (VPA): Identify your natural productivity rhythms and capture ideas in an organized way.
08:10 Bonus Material
10:30 Valuable Free Resource (VFR): "Market Like an Expert," a 7-day crash course to help simplify marketing and get better results (drmichellemazur.com/mle).

(Note, this was transcribed using transcription software and may not fully reflect the exact words used in the podcast)

Welcome to the Goalbusters Expert Peak Productivity Tips podcast, where top business experts get just seven minutes to answer five rapid fire questions about what they do and how they stay productive.

Each episode is packed with actionable insights to help boost your efficiency and achieve your goals. Let's dive in and unlock the secrets to peak performance.

00:22 ROBIN

Well, hello, everyone. My name is Robin J. Emdon, and I'm the creator and author of the GetResultsology system and a dedicated accountability coach. My mission is to empower solopreneurs to unlock their true potential, boost their income, and achieve extraordinary success by maximizing productivity, streamlining their businesses, and aligning their goals with their authentic vision and purpose.

If you're ready to turn ambition into action and transform your goals into reality, you're in exactly the right place.

My guest expert today, I'm delighted to say is Dr. Michelle Mazur, messaging strategist, word wizard, and the mastermind behind the 3 Word Rebellion.

As the founder and CEO of Communication Rebel and host of the Make Marketing Suck Less podcast, Michelle empowers solo business owners who are experts in their field to craft one of a kind messages that spark movements.

With a PhD in communication and a knack for transforming ideas into compelling calls to action, she helps her clients rise above the noise and leave a lasting legacy.

Michelle's also the author of three books including 3-Word Rebellion: Create a One of a Kind Message that Grows Your Business Into a Movement.

Get ready to ignite your message with Dr. Michelle Mazur.

Michelle, welcome to Goalbusters.

MICHELLE
Thank you for having me, Robin. I'm thrilled to be here.

ROBIN
I'm thrilled you're here too, and you are here from a long way away. We established whereabouts. Are you again?

MICHELLE
I am in Seattle, Washington. It's very sunny today and very, very cold.

ROBIN
Well, it's very cold here, but it's not sunny. I mean, we are 8 hours apart. I can't believe that… the wonders of the Internet never cease to amaze me.

MICHELLE
I know. I know. You're in the future.

ROBIN
I'm in the future. That's right. I said to you, I'm gonna let you know what to expect from the rest of the day. Wouldn't it be fun if that was possible?

Alright. Are we ready to do some questions? Serious ones, not silly ones like that.

MICHELLE
Alright. Yes. We are.

ROBIN
Alright. I'm gonna start the clock. It should appear on the screen.

And there we go. So first, Michelle, let's talk about what you do. Who is your ideal client, please?

02:55 MICHELLE – Ideal Client
Yeah. My ideal client is a solo business owner who is well established. So think, like, five plus years in business.

They are excellent at what they do, but they find themselves having to juggle the client delivery, the marketing, the sales, and they'd much rather just be working with their clients than trying to find the next client.

ROBIN
Oh, yeah. Amen to that. I love that. Okay. So you've already touched on it, obviously, but I'm sure you solve more than one problem. So can we give me an idea, please, of what are the problems that you solve?

03:35 MICHELLE – Problem Solved
Yeah. So my people, marketing sucks for them. And the reason that it sucks is they put in a lot of time, and they don't see the results of their right fit clients showing up. Like, my people tend to be great at sales, but they can't get enough people to, like, hop on the phone with them.

And they're overmarketers, so they're trying to do all of the things. And then what happens is they start doubting their own expertise. Like, if I'm so great at what I do, why can't I talk about it in my marketing?

And, obviously, like, there's a revenue impact to that. And at the at the end of it, they need to do less marketing to see better results, but they also need to dial in their messaging.

ROBIN
That's incredibly powerful, and I completely relate to what you're saying, Michelle. Thank you so much for sharing that with us. So what then is one valuable free action that our audience can implement that will help them to solve those kinds of problems?

04:40 MICHELLE – Valuable Free Action (VFA)
Yeah. So I use a framework, in all the work I do. It's called the GEO framework, and it talks about the jobs marketing does for you because marketing only does three jobs. Right? It the G is for grow, grow your audience, your brand awareness, your relationships.

E is for engage and nurture. Basically, how are you getting these people ready to work with you? And then the O is your offer, inviting people in to your offer.

So now that you know what jobs your marketing and your message should be doing for you, you can actually audit what marketing you're doing. So if you're like, I'm on five social media platforms. It's like, cool.

And… that is all growth activities. Right? Try just being on one of those. Like, eliminate the rest. Because as long as you have grow, engage. offer covered, you can have a really simple marketing strategy with, like, two or three marketing tactics.

But you have to know where you're overmarketing and where you're overindexing for doing too much.

ROBIN
Wow. I can almost feel the weight lifting off my shoulders as what you're saying sinks in the impact of what you're saying. It's very profound actually. It's very simple what you're saying, but it's actually very profound.

Alright. So now, we have a better understanding of what you do, Michelle. Let's dive into GoalBusting, focusing on how to maximize productive time to achieve business goals. So my question is, can you share any tips or advice for someone looking to improve their productivity habits, please?

06:25 MICHELLE – Valuable Productive Action (VPA)
Yes. So the first one I would share is be aware of your natural rhythms of when you're more most productive during the day.

I know that I am productive between nine AM to noon, then I eat lunch, and then I don't get another good hour, but two to four PM is a dead zone. Like, I can't get much done. Like, maybe some admin, maybe a nap, and then I get a little burst at the end of the day. So if I know how my productivity flows, I can work with it because I'm better focused in the morning than I am at two o'clock.

Another thing that I've been doing a lot is, capturing my ideas as they come. I created a little form in Notion that's just like my idea database. So if I have, like, this great idea, I can open that up and fill out this little form about, like, what's the idea? What's any supporting information? And how do you think you might use this? And then I can submit it and go back and look at it whenever I'm, like, doing marketing or need some inspiration. So those are two things that I pay attention to that help me be more productive.

ROBIN
Yeah. They're two great things, actually. I love that. There's the mind dump, and then there's the knowing your energy patterns. And because most people, I, myself, definitely included, can relate to that. After lunch is definitely not a productive time.

It doesn't matter… I try to avoid high carbohydrates lunches and that helps, but not a lot.

You still want that nap, don't you? Yeah. Perfect. Okay.

So moving on, what should I have asked you today, Michelle, that I didn't? And what is your answer, please? And that gives you free reign, really, to say anything you like.

08:10 MICHELLE – Bonus Material
Yeah. So I feel like the question you should have asked me is, what is the relationship between messaging and marketing? Because I think these things get confused. And I think it's helpful to define what messaging is, what marketing is, and what copy is because we hear they're all related to each other. So messaging is what to say. So your key themes, your key ideas.

Copy is how to say it, so what you're writing in your marketing or on your website. And then marketing amplifies the what, the message.
So what I have seen so many times is people go out and market their business, but they don't have a message, a consistent message to amplify.

So messaging and creating your marketing message that actually leads clients to work with you and not just, like, random content pillars that you're putting out how to content, Like, that is the key to market effectively. Because if you don't have anything to amplify, it's you're not going to see the results of clients coming into the door or people asking you to share your expertise.

ROBIN
Wow. Thank you. What I love about everything you said today in answer to just the five questions is that everything you said sounds really simple. And that it is really simple. But the impact it will have is profound, hugely powerful. That everything you said, including and especially the last point about messaging versus marketing.

So important. Easy to remember, but you've gotta do it. You've gotta do it. noise your marketing as well.

I mean, I'm looking forward to going through this podcast myself and making my own notes because it's like, yeah, I need to do these things as well. Fantastic. Thank you so much. Michelle.

MICHELLE
You are so welcome.

ROBIN
Thank you. So Michelle, what's really and critical now is how can people find you? And also, I know, I always ask this question. It's a bit cheap. Do you have like a Valuable Free Resource they could pick up from you, which would be a good way for them to connect with you too, obviously?

10:30 MICHELLE – Valuable Free Resource (VFR)
Yeah. I do. I have a free resource called Market Like an Expert. It's a 7-day crash course to help you create a marketing strategy that allows you to do less marketing and see better results. It deep dives into the GEO framework that I talked about earlier today. So if that was like, oh, I would like to do less marketing and create more demand for my work, then you can pick that up at drmichellemazur.com/mle

ROBIN
Wow. Thank you so much. And that will be put across the YouTube video. And also, you've said it out loud on the podcast, and it will be put in all the, material that goes along with the podcast so people can find it. But they'll have to get in the queue because I'm gonna get some immediately after I hang up because it sounds like it's right up my street.

Michelle, that's been wonderful. Thank you so much for making the time this morning for you. I'm envious because it's good time of day to steal someone's coffee. I know it's too late in the day for me to have one. So I've got but, thank you again. Michelle Mazur, thank you so much.

MICHELLE
Thank you for having me. This was great.

ROBIN
It's been my pleasure. Genuinely, thank you. Bye bye.

OUTRO
Thanks for tuning in to Goalbusters. If you're enjoying it, please subscribe, rate, and review it on your favourite podcast platform.
Your support is very much appreciated!

And if you're ready to boost your online profits, skyrocket your productivity, crush procrastination, and see a positive change in your bank balance all within just thirty days, this is your opportunity

Take my free five day challenge at skyrocketyourproductivitychallenge.com

Robin J. Emdon is an accountability coach and creator of the GetResultsology® System, a comprehensive guide designed to help people overcome procrastination and achieve their goals.

Robin’s journey started in his family’s retail business, but he soon realised his true passion was empowering others. In 2001, he trained as a life coach in the U.S., which led him to specialise in accountability coaching and eventually create the GetResultsology® System.

During the 2020 pandemic, Robin faced his own challenge with procrastination. Despite years of coaching experience, he still struggled with distractions. Determined to find a solid, permanent solution, he developed the GetResultsology® System to help others and himself boost productivity.

Based in South Devon, England, Robin helps clients all over the world boost their income and profits by achieving extraordinary results through accountability coaching. In his spare time, he enjoys sharing his passion for local history.

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